I ended last night way, way, way uptown at Joie's new Madison Avenue flagship boutique for a blogger shopping event. Before I got there, I honestly thought, "I would never go this far uptown to go shopping," but my experience there may have changed that mindset.
For one, the store is super cute. It's small, but not at all crowded or cluttered. It's airy and well-lit with out being harsh. It has the look and feel of something high-end but was also somehow super comfortable. And even though the store was all the way up on Madison & 87th, it was nice to get away from the hustle and bustle of downtown. It is so quiet and clean up there. Also, knowing that I was going to get to pick out any head-to-toe outfit I wanted probably didn't hurt. Still, the sales girls were super sweet and extremely helpful as I tried on a million things and ended up being the last person there (oops).
That was the other thing that surprised me--there were so many things I wanted. I don't think I've ever bought anything Joie before. Their stuff doesn't always stand out to me in department stores, but when I actually started trying things on, everything was so cute and flattering. I ended up choosing a pretty simple black strappy tiered shift dress and a pair of amazing black cage wedges (As Ali Weiss from CA Creative pointed out--they looked like Alaïa). I then had to walk through the store and have my picture taken by street style photog Eddie from Mr. Newton, which normally would have made me very uncomfortable, but something about the fun vibe of the event and the fact that at least five people told me they loved the dress and maybe the two glasses of champagne, was working for me. Check out Joie's Facebook album to see everyone's outfits. You can even vote on your favorite one and be entered to win a free head-to-toe look from Joie!