On Wednesday night, Aussie slimming intimates line Nearly Nude unveiled their most recent collection, including their trademark Thinvisible line of thongs, briefs and slips.
“With this new range, we’ve used laces and Egyptian cotton. It’s the world’s first cotton shapewear collection. It’s totally breathable; it doesn’t feel like you’re wearing shapewear.”
Well, sort of. Less than half the collection features a cotton-spandex blend (%51 cotton, %49 spandex) while the rest is nylon/spandex blends, so its breathability is somewhat questionable. I spoke to the people at Patagonia, who are innovators when it comes to synthetics, and probably know more than anyone in the industry about the function of materials. “With a fabric that’s 51% cotton and 49% spandex, it’s likely very heavy,” Patagonia’s spokesperson said. “The breathability of this fabric would really depend on how open the knit is, and the fit of the garment.” Considering these are intimates, and slimming ones at that (e.g. they compress and suck in your bod), there will be little airflow between the skin and the fabric, making the garments’ breathability questionable, in all items except the slip. So while you shouldn’t expect Nearly Nude to be much cooler than say, Spanx, these intimates carry a higher level of elegance, at an affordable price point.
“In Australia, you’ve got brands like Wolford, and if you go and buy a bodysuit, or a camisole, it’s two or three hundred dollars. Now, there’s not many people who can actually afford that,” says Hosken. “I wanted to bring the same quality as that, but at everyday prices.”
Despite the occasionally visible seam, which one would notice through a dress or fine pants, Nearly Nude does have some impressive curves and shapes of its own, and sexier branding than Wolford or Spanx. “Most of the shapes around the market have a drab image. Very average. You’re embarrassed to say you’re wearing whatever the brand is. I have a marketing degree and with Nearly Nude I knew I had to create a brand that was fresh, feminine, sexy, so that girls would say, ‘Yeah, I’m wearing Nearly Nude’.”