Sneak Peek: Pour La Victoire's First-Ever Ad Campaign Shot by Frances Tulk Hart
Pour La Victoire is one of those brands that we see from time to time in stores, and like, but don't really see in the press or know much about. The always cute and affordable shoe and handbag brand is aiming to change all that with the launch of their first-ever ad campaign and e-commerce site, both of which are seriously striking our fancy.
The Fall 2011 campaign was styled by Beth Fenton and shot by stylist-turned-photographer Frances Tulk Hart at the glamorous St. Regis hotel in NYC. We've never gotten the urge to stand in front of a hotel fire place in red pumps, underwear and a blazer, holding a bunch of leather bags, but after seeing these shots, it seems that nothing could be more glamorous and fall-like. Click through for our favorite images and go here to shop the spring collection.
We got a sense of what Emma Watson's Lancôme campaign would look like when she was snapped by paparazzi back in March--that's when Mario Testino was shooting the starlet for Lancôme's Trésor line in Paris. Now Style.com's Beauty Counter blog has the first image of the campaign up. Watson looks lovely and I like that there's something Liza/Cabaret-ish about the campaign (or what we've seen of it so far).
According to the Beauty Counter blog, we'll be seeing a lot more of Watson in the coming months.
Textile, the denim and casual t-shirt line from Elizabeth and James, has gotten so popular that it now warrants its very own advertising campaign. Designers Mary Kate and Ashley Olsen wanted to completely differentiate Textile from its sister brand, so they hired model Abby Brothers to spend some time in the desert--Joshua Tree, to be exact--and the images were shot on digital, Polaroid, color, and black and white film for a collage-y feel. It's a much more laid back look when compared to Elizabeth and James, which has a pretty, flouncy identity.
Click through to peep the campaign.