We now have yet another option for guilt-free eyewear shopping. TOMS founder Blake Mycoskie announced today that in addition to its iconic slip-ons and shoe line, TOMS will now offer a collection of sunglasses. And because it's TOMS, for every pair purchased, the company will give sight to someone in need.
Though the brand pioneered this "one for one" business model, they are not the first to take the concept and apply it to eyewear.
Just yesterday, we wrote about two newish and suspiciously similar eyewear companies--Eyefly and Warby Parker--the latter of which donates a pair of prescription frames to someone in need for each pair sold. Is Blake essentially copying a company that copied him? Well, maybe, but besides offering sunglasses rather than prescription frames, TOMS takes the giving back process one step further.
In addition to giving a simple pair of glasses, the company will also offer medical treatment or sight-saving surgery with the help of Seva Foundation, an organization known for their eye care programs.
We wouldn't be surprised to see even more companies following suit and joining the cause--TOMS reports that "blindness and visual impairment is the seventh-largest health disability in the world."
The first countries to receive the help will be Nepal, Tibet, and Cambodia. The sunglasses, which range in price from $135 to $145 (a bit pricier than Eyefly and Warby Parker), are available at the TOMS website and Nordstrom (both online and in stores) in three styles--wayfarer, round oversized, and aviator. Click through for pics of the cute shades.