Lately designers are releasing their upcoming season's ad campaigns early and making an event of it, instead of risking the chance that images will be leaked online. Balenciaga is the latest label to release its fall campaign early and online, rather than print. Balenciaga's new website will go live this Monday and will feature the fall ads, as well as behind-the-scenes footage of the shoot, WWD is reporting.
The print ads feature Julia Nobis and Liisa Winkler, who were styled by Marie Amélie Sauvé and shot by Steven Meisel. The shoot took place in a Harlem church and a studio made to look like a tiled bathroom, which evokes the feeling of the fall 2011 show, in which models walked on a tiled runway. The whole effect is graphic, angular, and architectural. We like.