Bieber May Be Magazine Poison, But He's Perfume Counter Gold. (And In Other Pop Star News, Taylor Swift Now Has a Fragrance) - Fashionista

Bieber May Be Magazine Poison, But He's Perfume Counter Gold. (And In Other Pop Star News, Taylor Swift Now Has a Fragrance)

While Justin Bieber may not be invited to cover magazines anymore due to poor issue sales, he doesn't need to worry about his popularity with his fan base quite yet. The Biebs' fragrance, Someday, destroyed sales records in its first month and is being called the most successful celebrity fragrance launch in history. Take that J. Lo and Beyonce! WWD reports that Someday brought in $3 million in less than three weeks (compare that to the previous best-selling launch, Beyonce's Heat, which made $3million in a month.) A spokesperson for Give Back Brands, which produces the scent, told WWD (gleefully) that retailers can't keep it in stock. (Ed. note: I think it smells pretty good. When I said this to my co-workers they looked at me blankly and said, "You do??") Only time will tell whether or not the Biebs can maintain this momentum.
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While Justin Bieber may not be invited to cover magazines anymore due to

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Speaking of pop stars and fragrance, Taylor Swift is entering the game with her first scent, Wonderstruck. Known for her deeply personal lyrics, the name comes from her song, "Enchanted." It's a gourmand scent, so expect it to be sweet, a nod to her young fan base. Notes include freesia, greet tea, and vanilla. Elizabeth Arden is producing Wonderstruck, which will hit shelves in October. The company told WWD that Swift was "involved" in the development, ultimately choosing the final scent that had also been most popular with testers (phew!).

The Wonderstruck bottle is purple (Swift's favorite color), is adorned with charms (she loves 'em), and had a hidden number 13 within the design (she thinks it's lucky). Let's see how lucky she is once sales numbers are released.

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An Ice Cream Sundae Inspired by the Notes in Bieber's Fragrance? Makes Perfect Sense

Tweens are snapping up Justin Bieber's new fragrance, Someday, like kids in a candy shop in record numbers (it was the most successful celebrity fragrance launch in history). It's an apt metaphor, since, to our noses, it smells like a cherry lollipop covered in baby powder. , just launched in the UK last week, exclusively at Harrods. To celebrate, instead of offering a gift with purchase, the famed London department store whipped up a Someday-inspired sundae (a some-dae?), WWD reports. The sundae, called a "Bieber Bocker Glory" (we have no idea what that means) is made from ingredients inspired by the top notes of the scent. It contains wild berry and vanilla ice cream, pear, lavender sprinkles, and "edible glitter." (Edible glitter? We know what we're putting in our coffee this morning!)

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Fragrance Friday: What's Coming To A Perfume Counter Near You

WWD is chock full of fragrance news today. Let's review. Rihanna's Reb'l Fleur: Rihanna's fragrance launches January 25, and you can expect it to be accompanied by a very loud advertising campaign. She'll be on billboards everywhere, including Times Square in NYC. A 30-second video will be launched online with hopes it will go viral (isn't it funny that this is now a marketing strategy?) The video will also be made into a commercial that will be shown in 1,900 movie theaters. The fragrance name refers to Rihanna's nickname given to her by her grandmother in Barbados. It's a strong scent with fruit notes, hibiscus, violet, coconut water, vanilla, patchouli, amber, and musk. Rihanna said it will be "like high heels with a short, flirty dress." Prices will range from $30-$59. Gucci Guilty For Guys: Gucci Guilty has killed it at perfume counters, in no small part because of its video starring Evan Rachel Wood and an innovative online marketing strategy. Gucci and P&G Luxury are hoping to capitalize again on the younger demographic with Gucci Guilty Pour Homme, which launches this March abroad and April in the US. Expect a similar 3-D commercial (to go along with Gucci's 3D sunglasses?) and slick print campaigns. The scent itself shares DNA with the women's Guilty, and has notes of lavender, citrus, green leaves, pink pepper, cedar, sandalwood, and amber. Prices will range from $27-$73. Cartier de Lune Is Blue: Cartier's new fragrance will launch at Saks counters in late January. It's a white floral musk priced from $75-$98. The most shocking thing? The bottle is blue--gasp! Cartier shied away from its signature red because they believe it made more sense for this fragrance, which is inspired by "the radiance of the moon."

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Taylor Swift's Perfume Doesn't Have to Smell Bad: Celebrity Fragrances We Actually Like

Taylor Swift is following in the footsteps of pretty much every celebrity ever and launching her own fragrance. The wise-beyond-her-years (?) singer just inked a deal with Elizabeth Arden to develop her own unique scent, set to appear on shelves next fall. I'm assuming the fragrance will be quite sophisticated, since Taylor likes dating older men and all.... Okay, not really. That was a joke. I'm expecting it to smell bad. Really, really bad. But let's not give up hope just yet. There are a few celebrity scents I actually like. (A snap poll of my friends--inside and outside of fashion--suggests that I may be the only person on earth willing to admit this.) Celebrity fragrances that I not only can stomach, but wouldn't mind wearing:

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Here's Kristen Stewart's New Balenciaga Florabotanica Fragrance Ad (Even Though the Actress Has Never Worn Perfume Before)

When we first heard that Kristen Stewart had been tapped to be the face of a new Balenciaga fragrance back in January, our first reaction was, "Huh?", and then general acceptance. Since then, the reigning highest paid actress in Hollywood has graced many a red carpet in the label--looking stunning at every photo op. Perhaps a better match than we thought. Now we know a lot more about the fragrance and KStew's role, including a (sorta fuzzy and crappy iPhone shot--sorry) of her first ad.