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December 7, 2021
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Bieber May Be Magazine Poison, But He's Perfume Counter Gold. (And In Other Pop Star News, Taylor Swift Now Has a Fragrance)

While Justin Bieber may not be invited to cover magazines anymore due to poor issue sales, he doesn't need to worry about his popularity with his fan base quite yet. The Biebs' fragrance, Someday, destroyed sales records in its first month and is being called the most successful celebrity fragrance launch in history. Take that J. Lo and Beyonce! WWD reports that Someday brought in $3 million in less than three weeks (compare that to the previous best-selling launch, Beyonce's Heat, which made $3million in a month.) A spokesperson for Give Back Brands, which produces the scent, told WWD (gleefully) that retailers can't keep it in stock. (Ed. note: I think it smells pretty good. When I said this to my co-workers they looked at me blankly and said, "You do??") Only time will tell whether or not the Biebs can maintain this momentum.
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While Justin Bieber may not be invited to cover magazines anymore due to

Speaking of pop stars and fragrance, Taylor Swift is entering the game with her first scent, Wonderstruck. Known for her deeply personal lyrics, the name comes from her song, "Enchanted." It's a gourmand scent, so expect it to be sweet, a nod to her young fan base. Notes include freesia, greet tea, and vanilla. Elizabeth Arden is producing Wonderstruck, which will hit shelves in October. The company told WWD that Swift was "involved" in the development, ultimately choosing the final scent that had also been most popular with testers (phew!).

The Wonderstruck bottle is purple (Swift's favorite color), is adorned with charms (she loves 'em), and had a hidden number 13 within the design (she thinks it's lucky). Let's see how lucky she is once sales numbers are released.

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An Ice Cream Sundae Inspired by the Notes in Bieber's Fragrance? Makes Perfect Sense

Tweens are snapping up Justin Bieber's new fragrance, Someday, like kids in a candy shop in record numbers (it was the most successful celebrity fragrance launch in history). It's an apt metaphor, since, to our noses, it smells like a cherry lollipop covered in baby powder. , just launched in the UK last week, exclusively at Harrods. To celebrate, instead of offering a gift with purchase, the famed London department store whipped up a Someday-inspired sundae (a some-dae?), WWD reports. The sundae, called a "Bieber Bocker Glory" (we have no idea what that means) is made from ingredients inspired by the top notes of the scent. It contains wild berry and vanilla ice cream, pear, lavender sprinkles, and "edible glitter." (Edible glitter? We know what we're putting in our coffee this morning!)

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Justin Bieber is Magazine Poison

Despite his ability to attract a crowd of a zillion screeching tweens, to sell perfumed dog tags and nail polish, and to generally wreak havoc wherever he goes, there's something the Biebs can't do: sell magazines. WWD reports this morning that his February 2011 Vanity Fair cover was the worst-selling issue for the glossy in 12 years. Selling just 246,000 copies, which is almost 100,000 copies less than Vanity Fair's average, the issue was a massive flop for the magazine. While this is perhaps not surprising (because what 11-year-old seeks out Vanity Fair?), the superstar's mug can't sell more age-appropriate magazines either.

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