With governments getting involved in the sometimes misleading world of beauty advertising, cosmetics companies are going to have to ease up on the
The Christy Turlington ads for Maybelline’s new Eraser foundation sticks were even more egregious. While a disclaimer in small print on the bottom of the ad states the image is an “illustrated effect,” the company admitted that they used digital re-imaging to “lighten the skin, clean up make-up, reduce dark shadows and shading around the eyes, smooth the lips and darken the eyebrows,” according to the Daily Mail.
If cosmetics companies are going to hire a non-20-year-old to advertise their products, they need to let the lady’s 40 flag fly. Otherwise, why bother?