In case you had any doubts that fragrance is a huge category for designers, put them to rest. WWD is chock full of news about new and reformulated designer fragrances today.
CK One Shock: Calvin Klein created the now-classic ck one in the 90s, when at the time it was revolutionary to do a unisex fragrance. Now, of course, tons of designers are releasing fragrances that can go either way. In a move that seemingly defies everything that ck one stands for,
Balenciaga L’Essence: Another unisex fragrance aimed at a younger consumer, this one features green notes and Balenciaga Paris’ signature violet leaves. Nicolas Ghesquiere was inspired by Charlotte Gainsbourg, who will also star in the ads, shot by Steven Meisel. The bottle cap was inspired by Gainsbourg’s shark tooth necklace. The fragrance launches in September and will retail for $70 to $130.