CK One Does Separate Fragrances for Men and Women (Plus: Bottega Veneta's First Fragrance Costs $395 and a New Scent from Balenciaga)

In case you had any doubts that fragrance is a huge category for designers, put them to rest. WWD is chock full of news about new and reformulated designer fragrances today. CK One Shock: Calvin Klein created the now-classic ck one in the 90s, when at the time it was revolutionary to do a unisex fragrance. Now, of course, tons of designers are releasing fragrances that can go either way. In a move that seemingly defies everything that ck one stands for, Calvin Klein is releasing separate ck one fragrances for men and women. Called Shock, and printed with neon graffiti-like lettering on the bottles, they’re meant to appeal to a younger demographic, 18-24 year-olds. The original is currently a staple with the 35 to 45 year-old set, proving that people really don’t change their fragrances all that frequently. Steven Meisel shot the ads under Fabien Baron's creative direction. They’ll feature hip young things Lara Stone, Alice Dellal, Ian Mellencamp, Ruby Aldridge, Sky Ferreira, and others. It launches at the end of July and the collection will retail from $14 to $65.
Author:
Publish date:
Updated on

In case you had any doubts that fragrance is a huge category for designers, put them to rest. WWD is chock full of news about new and reformulated designer fragrances today.

CK One Shock: Calvin Klein created the now-classic ck one in the 90s, when at the time it was revolutionary to do a unisex fragrance. Now, of course, tons of designers are releasing fragrances that can go either way. In a move that seemingly defies everything that ck one stands for,

Balenciaga L’Essence: Another unisex fragrance aimed at a younger consumer, this one features green notes and Balenciaga Paris’ signature violet leaves. Nicolas Ghesquiere was inspired by Charlotte Gainsbourg, who will also star in the ads, shot by Steven Meisel. The bottle cap was inspired by Gainsbourg’s shark tooth necklace. The fragrance launches in September and will retail for $70 to $130.

Related Stories

Business

CK One: Not Just a Fragrance Anymore

I still not-so-secretly love CK One unisex cologne, which launched when I was in middle school. And it seems that I'm not the only one. (Pun intended.) Calvin Klein, which is owned by massive retail conglomerate Phillips-Van Heusen, has decided to expand the CK One brand beyond fragrance into denim, underwear, and swimwear. The range will be available at Calvin Klein collection, underwear, and denim stores, as well as department stores the world over. Will this work? Well, there's definitely '90s nostalgia in the air, which means consumers like me, and the generation behind me, might want to replicate the grungy aesthetic of Kate Moss and her counterparts in the original CK One commercials. On the other hand, Calvin Klein The Brand isn't as coveted as it once was. Think about it: Who wears Calvin Klein jeans these days? It'll be interesting to see if consumers bite.

Style

Here's Kristen Stewart's New Balenciaga Florabotanica Fragrance Ad (Even Though the Actress Has Never Worn Perfume Before)

When we first heard that Kristen Stewart had been tapped to be the face of a new Balenciaga fragrance back in January, our first reaction was, "Huh?", and then general acceptance. Since then, the reigning highest paid actress in Hollywood has graced many a red carpet in the label--looking stunning at every photo op. Perhaps a better match than we thought. Now we know a lot more about the fragrance and KStew's role, including a (sorta fuzzy and crappy iPhone shot--sorry) of her first ad.