Lancôme announced back in March that actress Emma Watson would be their new ambassadress and it wasn't long before paparazzi shots of her campaign as it was being shot by Mario Testino in Paris surfaced on the internet. So, we already had an idea of what the campaign, for new Lancôme fragrance Trésor Midnight Rose, would look like.
Now, it appears, official Testino-shot images have surfaced and they are gorgeous. It may be the best Watson has ever looked.
The images look more like stills from a commercial than actual print ads, but that could be what Lancôme and Testino, who is known for his cinematic aesthetic, were going for. We'll know for sure come September when the ads break in glossies.
Click through for all seven images. Also, check out this behind-the-scenes video, which is really just a series of pictures set to Watson talking about the campaign. Don't you love the way she says "ambassadress?"
**Photos via Snitchseeker.com