You Can Tattoo Your Boots at Frye's First-Ever Store in NYC
It only took the Frye Co. about 150 years to open its first retail store. The beloved boot brand, which is perennially popular with people from all walks of life, manages to be both "heritage" and trendy at the same time. The footwear seems so ubiquitous now that it's hard to believe that there hasn't been a freestanding store until now.
Opening on August 1 in NYC's Soho neighborhood, the store is meant to be a reflection of the brand's history and unique DNA: "worn in, not worn out." The shop was built of and features antique and repurposed materials; it will be one of the few stores in Soho to be certified by the US Green Building Council. Fixtures are made from iconic elements, like harnesses and bits, with plank floors and lots of brass adding to the charm. The company plans to open stores within the next few years in cities like Los Angeles, Boston, Dallas, Aspen, and London.
FLORENCE--Yesterday we broke the news that beloved Parisian brand Carven plans to open it's first store outside of Paris in NYC. And now we know where. Carven designer Guillaume Henry told us last night that New York's own Carven will go up sometime this fall (presumably after Paris fashion week--so in late October) on Mercer and Grand, the former site of a grocery store. A chic upgrade, to be sure.
Feast your four eyes on this: Warby Parker, purveyor of the world's hippest and most charitable specs, wants to fly you and a friend to New York City to celebrate the opening of its first-ever boutique.
No need to check your prescription--you read right! Warby Parker has put together an amazing weekend getaway pack for the lucky winner and a pal, including airfare both ways, a two-night stay in The Standard Hotel in NYC, along with a fancy brunch, chilled-out dinner, energizing Soul Cyle class, and more.
A few days ago Julie Haus-Alkire opened the doors of her first brick-and-mortar store on 458 Broome St. (between Greene and Mercer Sts.). Just 45 minutes later, she had sold over $1,000 worth of merchandise.
Texas native Haus-Alkire, who designs her eponymous line, Julie Haus, as well as a diffusion line, J/J by Julie Haus, is taking her early sale as a good sign. "It feels like people are buying," says Haus-Alkire, "at least key investment pieces." She gives a lot of credit to the location. "This area is shifting," says Haus. "Three years ago, SoHo was still all about big brand stores and now with Isabel Marant down the street, VPL moving in, and Alexander Wang, I just feel lucky to have that walk-by traffic." Of course, her fall collection--drapey tops and dresses and cropped blazers with thick braided knit details--should drive traffic as well.