Whether you’re a hip parent with a newborn or a teen on the verge of leaving the juniors’ department, pop star mommies Madonna and Gwen Stefani have you covered.
Moving up a few grade levels, Madonna and daughter Lola’s Material Girl line at Macy’s is doing so well that they’re expanding into new territory. Sleepwear, intimates, and beauty offerings are all on the horizon for the juniors’ line.
When it launches, the beauty line will include nail polish, lip gloss, and body sprays and lotions (and with names like Wicked Watermelon, Flirty Fruit, and Sinful Sugar, you get an idea of the scents.) “I chose scents that I loved,” Lourdes told WWD. The beauty line will retail from $7 to $12, comparable to drug store prices.
Intimates are new to the collection, but don’t expect Gaultier cone bras. Sweet rose and polka dot prints, boyfriend briefs, and lace will define the offerings.
Finally, expect to see more party dresses, outerwear, and trendy denim. Kelly Osbourne continues on as the face of the brand in upcoming fall ads.