While laying on the beach reading the August Allure this weekend, I came across a small paragraph that made me say, “Oooh, new nail polish gimmick!” A little digging revealed that a new polish trend is in the making.
Sick of crackle finishes? Try magnets! The UK nail brand Nails Inc. is releasing a polish called Magnetic Attraction. The three metallic shades--gold, gray, and purple--contain iron powder and come with a magnet embedded in the cap. You apply a coat of the polish to each individual nail, then hold the magnet over your nail to get a rippled effect. These polishes will be available in October. Nails Inc. has been expanding its market in the US, so hopefully we’ll see it stateside. In the meantime, you can try to win it from Allure here. (Allure gives away some amazing swag. Definitely check out their “free stuff” link on a monthly basis.)
Nail art--in its over-the-top 3D incarnation, at least--is waning in popularity a bit, and polishes aimed at giving you a nail art-y feel without all the work have been taking its place.
We tried tons of the so-called textured polishes--here's what we think.
While Essie is historically very shy of gimmicky, trendy nail products (a rep once told me at a beauty convention that Essie tries really hard to keep it classy and classic--they even resisted glitter polishes until last year), come December you can snag the brand's very first magnetic polish collection.
Are you an Anglophilic nail polish lover? If so, this is going to be a really good week for you. Nails Inc., the nail polish brand known for its trendy colors and fun crystallized caps, is finally launching full-on here in the US. In the past, small special edition sets and collections were available at Henri Bendel, but that’s about it.
Thea Green, the founder of Nails Inc., is a former fashion editor at Tatler and started a nail salon chain after being inspired by the concept of the quickie manicure on her frequent trips to the US. At the time, manicures were a luxury item in her country, and UK salons didn’t offer quick versions. Her concept took off, with women flocking in for 15-minute manis. The nail polish line soon followed, then came the English designers looking for bespoke colors for their catwalks. Instant caché.
This collaboration makes a whole lotta sense. Nicki Minaj loves anything shiny and colorful and OPI loves collabs with shiny and colorful people (see Katy Perry, the Kardashians, the Muppets).
According to word on the nail polish blogs, this collection should hit your nails in January 2012. Don't expect a collection full of tasteful neutrals, either. There are two full-on glitters, one metallic and one with confetti glitter. There's also a purple Shatter and a perfect neon green that we actually love. Click through to see the whole collection. Nicki better bring it with the nail art in the next few months.