Is Prada trying to compete with
If the packaging is any indication, it certainly will be bold. The box is bright fuchsia and features an illustration of a chic blonde, which is supposed to be a throwback to 50s beauty packaging. The bottle is an art deco design (though one perfume blogger noted that it looks like a Bodum coffee press.) The primary notes are musk, benzoin, and caramel--hence the name.
You can snag Prada Candy at Neiman Marcus in August, then at a wider array of retailers in October. The line will include two sizes of eau de parfum, a body lotion, shower gel, and body scrub. They'll go for $42 to $108. Perfume blogs got their hands on the print ad (above), which features French actress Lea Seydoux. A TV commercial featuring the same actress as a piano student who seduces her instructor, will make the rounds online.