Prada Launches Candy (It's a New Fragrance)

Is Prada trying to compete with Justin Bieber? The house's new scent, called Candy, is a bid to attract more youthful customers. It's meant to be Prada's third scent pillar, to round out their popular Amber and Infusion d'Iris fragrances. A spokesperson for the brand told WWD, "Prada has the ability to reinvent itself when it wants to and Miuccia wanted to make a bold statement with this launch."

Is Prada trying to compete with

If the packaging is any indication, it certainly will be bold. The box is bright fuchsia and features an illustration of a chic blonde, which is supposed to be a throwback to 50s beauty packaging. The bottle is an art deco design (though one perfume blogger noted that it looks like a Bodum coffee press.) The primary notes are musk, benzoin, and caramel--hence the name.

You can snag Prada Candy at Neiman Marcus in August, then at a wider array of retailers in October. The line will include two sizes of eau de parfum, a body lotion, shower gel, and body scrub. They'll go for $42 to $108. Perfume blogs got their hands on the print ad (above), which features French actress Lea Seydoux. A TV commercial featuring the same actress as a piano student who seduces her instructor, will make the rounds online.

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