Santigold and Spankrock dance around in soft tees from T by Alexander Wang for the label's fall campaign to an exclusive remix of Santigold's new single "Go." We kinda wish the designer himself was dancing around in his tees too. He can totes bust a move. Still images from the campaign, shot by Dan Jackson and styled by Alastair McKimm, are currently going up over NYC as part of what Wang's PR department has called a "wildposting campaign." Not sure what that means but it sounds like slouchy-Wang-clad hipsters are slapping up T by Alexander Wang posters willy-nilly. Of course, Wang's team likes to be unconventional with their advertising. Like remember how their last campaign wasn't a campaign but an "image piece." Someone's gotta keep us on our toes.
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Watch: Azealia Banks Is the New Face (and Voice) of T by Alexander Wang
Last season it was South African rap duo Die Antwoord and before that Santigold and Spank Rock; and for this season, Alexander Wang's chosen the hi
Where to Watch Alexander Wang's New Campaign Video Tonight
Alexander Wang is continuing on what seems like a mission to turn New York City in Alexander Wang City with unconventional guerrilla-like marketing. On Monday, he launched a new campaign for T by Alexander Wang with a video starring Spankrock and Santigold and a "wildposting campaign" of still images to be posted around New York City. This morning, an image of Raquel Zimmerman from the Alexander Wang fall campaign was released with the news that another film had been produced for the designer's main line. It stars Zimmerman and was shot in an abandoned factory in Red Hook, Brooklyn (Great minds think alike?). Wang told WWD, “We’ve rented these trucks, and the video will be projected from the trucks onto the sides of buildings. Some will be roaming, some planted.” According to Wang's PR, these screenings will take place tonight, tomorrow night and Friday night "around 9pm" in the following locations:
Alexander Wang Launches First Ever Campaign, Er, "Image Piece"
For the first time in his successful career, Alexander Wang is launching a campaign, WWD is reporting. Well, sort of. Wang's first ever print ads,