Burberry Facebook Fans Get to Sample New Fragrance, Body, Before Everyone Else
Burberry's new fragrance, Body, is set to hit stores September but because Christopher Bailey loves you all so much, he's giving you a chance to sample the hotly-anticipated fragrance now. Here's how: Become a fan of Burberry on Facebook. There, you're done!
Burberry has developed a Facebook app that will allow fans to exclusively sample the brand's new Burberry Body fragrance. The app will also be continuously updated with news about the brand, and first looks at all content around the fragrance--from ad campaigns to videos--so you can get your Burb' fix any time.
Rosie Huntington-Whitely has been wearing a ton of Burberry Prorsum lately, and now we know why. (Other than the fact that it's gorgeous, of course.) The model-cum-actress is the face of the brand's newest fragrance, Burberry Body. The campaign was directed by Burberry's Christopher Bailey and shot by Mario Testino.
It's too bad Christopher Bailey's fall 2013 Burberry show missed Valentine's Day by only about four days. Dubbed 'Trench Kiss' by the designer, it was the most romantic, loved-up collection we've seen from the designer. Perhaps it was a love note to all of Bailey's adoring fans--the front row included A-listers like Douglas Booth, Olivia Palermo, Melanie Laurent, Michelle Dockery, Rita Ora, Freida Pinto, Rosie Huntington-Whiteley, and Kate Beckinsale.
There were hearts and leopard prints, which gave a quirky, girly twist to the brand's signature trenches and daywear.
The Burberry check is one of the most knocked-off designs. Usually the knock-offs, like the kind you'll find lining Canal St., are so bad you wouldn't ever mistake them for the real thing.
But apparently Body Glove's pink checked phone covers are cutting it too close. Last Friday, Burberry filed suit against Body Glove for copying their check, SheFinds.com is reporting. The case, which sells for $29.99 on Body Glove's site, is described as "a hard shell case that has been wrapped with a unique plaid textured material." Not so unique, Burberry is alleging.
As a brand susceptible to counterfeits, Burberry's legal team keeps busy. This will be the third lawsuit they've filed this year to protect their trademark (though they're not taking out ads to prevent you from saying "Burberry-esque" yet). They also sued NYC boutique Variazioni and TJX (TJ Maxx and Marshalls) for selling counterfeit goods. This case seems different, as Burberry appears to be going after Body Glove for actually creating a counterfeit product, rather than selling counterfeit goods.