Cool Brit Nail Polish Brand Nails Inc. Is Now Available Stateside - Fashionista

Cool Brit Nail Polish Brand Nails Inc. Is Now Available Stateside

Are you an Anglophilic nail polish lover? If so, this is going to be a really good week for you. Nails Inc., the nail polish brand known for its trendy colors and fun crystallized caps, is finally launching full-on here in the US. In the past, small special edition sets and collections were available at Henri Bendel, but that’s about it. Thea Green, the founder of Nails Inc., is a former fashion editor at Tatler and started a nail salon chain after being inspired by the concept of the quickie manicure on her frequent trips to the US. At the time, manicures were a luxury item in her country, and UK salons didn’t offer quick versions. Her concept took off, with women flocking in for 15-minute manis. The nail polish line soon followed, then came the English designers looking for bespoke colors for their catwalks. Instant caché.

Author:: Cheryl Wischhover
Updated:: Apr 9, 2014
Original:: Aug 2, 2011

Are you an

Subscribe to Our Newsletter

While laying on the beach reading the August Allure this weekend, I came across a small paragraph that made me say, “Oooh, new nail polish gimmick!” A little digging revealed that a new polish trend is in the making. Sick of crackle finishes? Try magnets! The UK nail brand Nails Inc. is releasing a polish called Magnetic Attraction. The three metallic shades--gold, gray, and purple--contain iron powder and come with a magnet embedded in the cap. You apply a coat of the polish to each individual nail, then hold the magnet over your nail to get a rippled effect. These polishes will be available in October. Nails Inc. has been expanding its market in the US, so hopefully we’ll see it stateside. In the meantime, you can try to win it from Allure here. (Allure gives away some amazing swag. Definitely check out their “free stuff” link on a monthly basis.)

By Cheryl Wischhover
Apr 9, 2014

More and more designers are getting into the makeup game (hello, Gareth Pugh!) which makes sense since fashion and beauty go hand in well-manicured hand. Like designers before him--Jason Wu’s collab with CND and Prabal Gurung’s with Sally Hansen come to mind--Giles Deacon is launching a nail polish line. Grazia is hanging out with the designer this week and he let slip to them that he’s making a foray into the popular world of nail lacquer. He’s done a clothing and accessories collection, called “Gold” with UK high street retailer New Look for several seasons now. The nail polish will be a part of this collection, so we’re not sure if we’ll be able to get our hands on it here in the US.

By Cheryl Wischhover
Apr 9, 2014

While everyone's still hyperventilating over the new Chanel spring 2012 nail colors, the nail polish industry does not rest. There are more new things out there to get excited about. Nail polish is getting more and more specialized, and we love it. NFL-themed nail polish? OK! Plus Footloose has obviously been generating a lot of buzz lately--and so does pretty much every color that Deborah Lippmann creates--so a Footloose-themed collection makes a whole lot of sense. And nail polish that changes color in the sun? With glitter? Sign us up! Click through to check out all three of these new nail polish collections.

By Cheryl Wischhover
Apr 9, 2014

It's officially chilly out, so that means it's time to start thinking about your holiday nail wardrobe (yes, you need a holiday nail wardrobe). While red is obviously a classic (and look how amazing it is on Karlie Kloss in Dior's beauty holiday campaign), and we've been wearing a lot of it this fall, there are tons of other offerings out there. From pearly neutrals to metallics to the highest concentration of glitter you've ever seen, you are a complete Grinch if you can't find something suitable. Click through to see all the little bottles we hope to find in our stockings this year.

By Cheryl Wischhover
Apr 9, 2014