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While laying on the beach reading the August Allure this weekend, I came across a small paragraph that made me say, “Oooh, new nail polish gimmick!” A little digging revealed that a new polish trend is in the making. Sick of crackle finishes? Try magnets! The UK nail brand Nails Inc. is releasing a polish called Magnetic Attraction. The three metallic shades--gold, gray, and purple--contain iron powder and come with a magnet embedded in the cap. You apply a coat of the polish to each individual nail, then hold the magnet over your nail to get a rippled effect. These polishes will be available in October. Nails Inc. has been expanding its market in the US, so hopefully we’ll see it stateside. In the meantime, you can try to win it from Allure here. (Allure gives away some amazing swag. Definitely check out their “free stuff” link on a monthly basis.)
More and more designers are getting into the makeup game (hello, Gareth Pugh!) which makes sense since fashion and beauty go hand in well-manicured hand. Like designers before him--Jason Wu’s collab with CND and Prabal Gurung’s with Sally Hansen come to mind--Giles Deacon is launching a nail polish line. Grazia is hanging out with the designer this week and he let slip to them that he’s making a foray into the popular world of nail lacquer. He’s done a clothing and accessories collection, called “Gold” with UK high street retailer New Look for several seasons now. The nail polish will be a part of this collection, so we’re not sure if we’ll be able to get our hands on it here in the US.
While everyone's still hyperventilating over the new Chanel spring 2012 nail colors, the nail polish industry does not rest. There are more new things out there to get excited about. Nail polish is getting more and more specialized, and we love it. NFL-themed nail polish? OK! Plus Footloose has obviously been generating a lot of buzz lately--and so does pretty much every color that Deborah Lippmann creates--so a Footloose-themed collection makes a whole lot of sense. And nail polish that changes color in the sun? With glitter? Sign us up! Click through to check out all three of these new nail polish collections.
Nail art--in its over-the-top 3D incarnation, at least--is waning in popularity a bit, and polishes aimed at giving you a nail art-y feel without all the work have been taking its place. We tried tons of the so-called textured polishes--here's what we think.