Nails were a popular category at Cosmoprof, and none more so than the classic brands. Essie's booth at the conference, not surprisingly, was a buzzing hive of activity. I managed to sneak in at a quiet point and got to have a peek at all the upcoming nail polish collections.
The nail polish brand, which has stayed resolutely classic--with a refusal to veer into the land of crackle and nail art--is blinging it up a bit for the colder months. The rep acknowledged that the demand for fancy finishes and metallic polishes (Chanel fall collection, anyone?) forced them to re-imagine their classics for a more modern audience.
The fall collection, called "Carry On," is an homage to handbags. The colors are rich and creamy, in a perfect autumnal palette. For winter, the "Cocktail Bling" collection was inspired by gems and precious metals. A holiday collection, called "Dive Bar," features a line of metallics. And the most unique offering coming from the brand? A line of top coat finishes with a bit of glitter and sparkle. (Do NOT call them crackles.) The line, called "Luxeffects," are Essie's take on the trendy top coat. They add a sheer wash of shine to an existing color.
Click through to see all the collections.