Exclusive: Wanna Know Who Tumblr Is Sending to NYFW This Season? Here's a Sneak Peek at Who Made the Cut - Fashionista

Exclusive: Wanna Know Who Tumblr Is Sending to NYFW This Season? Here's a Sneak Peek at Who Made the Cut

Fashion took to Tumblr almost as soon as the microblogging platform launched. A match made in heaven, the image-heavy Tumblr was the perfect way to showcase fashion pix--from editorial inspiration to runway looks to street style. According to a recent report from Mashable, approximately 180 of the top 1,000 Tumblr blogs are fashion related so it made sense that the platform hired a fashion director, Rich Tong, and that it invited 20 Tumblrs to New York Fashion Week last season. This season, Tumblr will once again import 20 influential fashion bloggers to New York to cover the shows. According to Tumblr spokesperson Katherine Barna, "the selection process for the bloggers this season was much more intensive; we put up an open call for submissions and recommendations, then spent a tremendous amount of time reviewing each and every single blog, evaluating each on original content, level of curation, unique voice, overall aesthetic, followers and traffic." Candidates were then interviewed before the final selection was made. 16 new bloggers from Tumblr's fashion community were chosen, and four are repeats from last season. Those four "produced incredible content and really capitalized on the opportunity to advance their professional careers," says Barna. So without further ado, here are five of the lucky 20 bloggers who will be at New York Fashion Week at Tumblr's behest. Tumblr will release the full list tomorrow. What do you think of Tumblr's choices this season?
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Image via ClosetCollage

Image via ClosetCollage

Fashion took to

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Girl with Curves

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Closet Collage

What It Is: Blogger Jessie Cohen makes pop-arty collages inspired by various runway collections, featuring a line's best looks on a background of similarly inspired editorials, photos or clothing items. Why It's Awesome: This is not just a pile of "best of" looks. Cohen takes care to note color scheme and pattern and throws in cultural references-- who might wear a certain look or who provided the inspiration for the collage.

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Tumblr is Sending 20+ Bloggers to New York Fashion Week

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It was just over a month ago we told you Tumblr--the image-heavy platform that high profile luxury labels, fashion writers, fashion photogs, and fashion enthusiasts alike have become taken with--was sending over 20 of its users to New York Fashion Week. Now we've got the list of bloggers and more deets about what they'll be doing this coming week. It's no surprise that Jessica Quirk (nee Schroeder) of What I Wore and Textbook's John Jannuzzi are two of the chosen 24. But maybe it's a bit more surprising that Tumblr is flying in Party Tights' Ella Wood, a 16-year-old who Tumbls from Devon, England. And if you were doubtful that Tumblr's 24-strong fleet would have access to shows, they're all set to attend Oscar de la Renta's show on February 16, as well as get some one on one face time with Mr. de la Renta himself this Friday before his show. Erika Bearman, the brand's director of communications (better known as @oscarprgirl), will also treat the Tumblr 24 to a tour of Oscar de la Renta's studio. Check out the full list of the lucky 24. Now we've got the list of bloggers and more deets about what they'll be doing this coming week. It's no surprise that Jessica Shroeder (now Quirk) of What I Wore and Textbook's John Jannuzzi are two of the chosen 24. But maybe it's a bit more surprising that Tumblr is flying in Party Tights' Ella Wood, a 16-year-old who Tumbls from Devon, England. And if you were doubtful that Tumblr's 24-strong fleet would have access to shows, they're all set to attend Oscar de la Renta's show on February 16, as well as get some one on one face time with Mr. de la Renta himself this Friday before his show. Erika Bearman, the brand's director of communications (better known as @oscarprgirl), will also treat the Tumblr 24 to a tour of Oscar de la Renta's studio. Check out the full list of the lucky 24.

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