Missoni's highly-anticipated, gigantic collection for Target will encompass everything from mens and womens clothes to accessories to furniture to candles to bicycles. It's basically a whole lifestyle brand in one collection. So, it's exciting to see how they would translate this into an ad campaign. Some behind-the-scenes shots emerged in May, so we were able to get glimpse of the Mod '60s-inspired vibe of the campaign and now thanks to Fashionologie we have part of the finished product. We're still dying to see the commercial, but for now here's a glimpse into the colorful, zig zag-y world of Missoni for Target, starring Margherita herself.
Missoni for Target Demand Higher Than Black Friday, Here's What's Still Available (The Rest is On eBay)
Is Missoni for Target the most in demand thing ever? As you may have heard, the highly anticipated Missoni for Target collection went on sale yesterday online and in stores. While Target's brick and mortar locations seem to still be in one piece, the same cannot be said for Target.com, which crashed within a couple hours of becoming available, meaning even Target was unprepared for our Missoni for Target hunger. Target told the Times, in a piece published this morning, that the demand was "unprecedented" and higher than Black Friday, you know, the biggest shopping day of the year. The Times hints that the crash may have had something to do with the fact that Target separated from Amazon's ecommerce, but Target says it was due solely to the demand for the products, which we can believe. Shoppers even got creative by ordering over the phone and using Target's mobile site. Desperate times!