While the New York fashion week schedule is not set in stone, Marc Jacobs generally shows on the Monday night of fashion week at 8 p.m. But this year he's making a last minute shift to show on Thursday, September 15 due to hurricane Irene.
Jacobs' sample room did not sustain any hurricane damage but the time lost when employees could not work through the weekend was enough to prompt the designer to push back his show.
"We lost the weekend with the hurricane," Marc Jacobs CEO Robert Duffy told WWD. "That lost time is impossible to make up without pushing the show back. Our entire sample room – most of the people live outside the city and they couldn’t get in here this weekend, nor would we have wanted them to."
Apparently New York's mini-quake also took a toll. “We also lost time with the earthquake," Duffy said. "When the building was evacuated and no one came back to work."
Why no one went back to work after the minor tremor NYC experienced that day is beyond us but the cumulative time lost even prompted Jacobs and Duffy to consider canceling his show, which is arguably the most influential and most hyped show each season in New York. But ultimately they decided, "[I]t’s better to show than not show." Instead, they'll show on September 15 at 8:30 p.m., a time they figured would cause the least inconvenience.
Duffy acknowledged that some folks will have already split for London fashion week, but that they'll be able to watch the live stream.