Glossies had a rough go of it during the first half of this year. Sales for all major fashion titles were down, with the exception of Vogue (up more than 12%) and
InStyle, thanks to their blend of celebrity, high fashion, and accessibility for every woman, still leads the pack at the newsstand (selling an average of 570,000 copies per month compared to Vogue’s 360,000), though sales were down eight percent. Glamour had a particularly bad half year, with sales down 17.5 percent, and Lucky is still having a hard time gaining a foothold, down 9 percent.
Why do you suppose people aren’t buying magazines? And will some brave EIC attempt the outrageous and put an actual model on a cover?