Every year Beauty Inc ranks the world's top 100 beauty companies and this morning, the results came in for 2010.
While it's not exactly a shocker who made the list (L'Oreal, Proctor & Gamble and Chanel all nabbed top spots) it is surprising to note how the overall list has changed since last year. Namely, that total sales have increased--25.1% to be exact--and that, in particular, small firms saw a large amount of growth, with the list's 100th-ranked company showing a 9.2% increase since 2009. The news is particularly heartening because, in case you haven't heard, retail isn't exactly having a good year.
But not everyone was immune to the recent financial crisis: Of the 15 companies that saw a decline in sales, seven were from Japan, where consumer confidence has been in a continual downward spiral.
See the list of the top 25 beauty companies after the jump.
Beauty's Top 100: The Top 25 01.L'ORÉAL 02.PROCTER & GAMBLE CO. 03.UNILEVER 04.THE ESTÉE LAUDER COS. 05.SHISEIDO CO. 06.AVON PRODUCTS 07.BEIERSDORF 08.KAO GROUP 09.JOHNSON & JOHNSON 10.CHANEL 11.LVMH MOËT HENNESSY LOUIS VUITTON 12.COTY 13.HENKEL 14.NATURA COSMETICOS 15.MARY KAY 16.AMOREPACIFIC GROUP 17.GROUPE YVES ROCHER 18.LIMITED BRANDS 19.ORIFLAME COSMETICS 20.ALTICOR 21.KOSÉ CORP. 22.POLA ORBIS HOLDINGS 23.PIUG 24.ALBERTO CULVER 25.ELIZABETH ARDEN
You can see the full 100 on WWD, here, subscription required.