Fashion took to Tumblr almost as soon as the microblogging platform launched. A match made in heaven, the image-heavy Tumblr was the perfect way to showcase fashion pix--from editorial inspiration to runway looks to street style. According to a recent report from Mashable, approximately 180 of the top 1,000 Tumblr blogs are fashion related so it made sense that the platform hired a fashion director, Rich Tong, and that it invited 20 Tumblrs to New York Fashion Week last season. This season, Tumblr will once again import 20 influential fashion bloggers to New York to cover the shows. According to Tumblr spokesperson Katherine Barna, "the selection process for the bloggers this season was much more intensive; we put up an open call for submissions and recommendations, then spent a tremendous amount of time reviewing each and every single blog, evaluating each on original content, level of curation, unique voice, overall aesthetic, followers and traffic." Candidates were then interviewed before the final selection was made. 16 new bloggers from Tumblr's fashion community were chosen, and four are repeats from last season. Those four "produced incredible content and really capitalized on the opportunity to advance their professional careers," says Barna. So without further ado, here are five of the lucky 20 bloggers who will be at New York Fashion Week at Tumblr's behest. Tumblr will release the full list tomorrow. What do you think of Tumblr's choices this season?

• By Mickie Meinhardt
  Aug 23, 2011

Rich Tong, the fashion director at Tumblr, just posted some exciting news for Tumblr users, especially those of you who specialize in beauty. It sounds like they’re sending a troop of bloggers to New York Fashion Week again to cover the spring shows this September, but they’re adding a focus on beauty and accessories. This is fantastic news for beauty Tumblrs, of which there are many amazing ones. Here’s what Rich posted:

• By Cheryl Wischhover
  Jul 18, 2011

It was just over a month ago we told you Tumblr--the image-heavy platform that high profile luxury labels, fashion writers, fashion photogs, and fashion enthusiasts alike have become taken with--was sending over 20 of its users to New York Fashion Week. Now we've got the list of bloggers and more deets about what they'll be doing this coming week. It's no surprise that Jessica Quirk (nee Schroeder) of What I Wore and Textbook's John Jannuzzi are two of the chosen 24. But maybe it's a bit more surprising that Tumblr is flying in Party Tights' Ella Wood, a 16-year-old who Tumbls from Devon, England. And if you were doubtful that Tumblr's 24-strong fleet would have access to shows, they're all set to attend Oscar de la Renta's show on February 16, as well as get some one on one face time with Mr. de la Renta himself this Friday before his show. Erika Bearman, the brand's director of communications (better known as @oscarprgirl), will also treat the Tumblr 24 to a tour of Oscar de la Renta's studio. Check out the full list of the lucky 24. Now we've got the list of bloggers and more deets about what they'll be doing this coming week. It's no surprise that Jessica Shroeder (now Quirk) of What I Wore and Textbook's John Jannuzzi are two of the chosen 24. But maybe it's a bit more surprising that Tumblr is flying in Party Tights' Ella Wood, a 16-year-old who Tumbls from Devon, England. And if you were doubtful that Tumblr's 24-strong fleet would have access to shows, they're all set to attend Oscar de la Renta's show on February 16, as well as get some one on one face time with Mr. de la Renta himself this Friday before his show. Erika Bearman, the brand's director of communications (better known as @oscarprgirl), will also treat the Tumblr 24 to a tour of Oscar de la Renta's studio. Check out the full list of the lucky 24.

• By Leah Chernikoff
  Feb 9, 2011

Tumblr, the image-heavy platform beloved by top fashion bloggers like Tavi Gevinson and Jessica Quirk (What I Wore), is focusing more of its energy on the fashion industry. In fact, it's sending more than 20 of its bloggers to New York Fashion Week. Participating Tumblrs include What I Wore; Peace, Love, Chanel; SaraZucker.com. About eight hail from New York, but the rest will be flown in for the nine-day event. They'll receive complimentary flights, accommodation, and will be whisked off to lunches, dinners, and cocktails with a roster of to-be-confirmed brands and designers. And of course they'll receive access to several New York Fashion Week shows, says Rich Tong, Tumblr's newly-annointed fashion director. (Specific shows are also yet-to-be confirmed.) They'll also be attending the the Independent Fashion Bloggers' conference, the Bloglovin awards, and an end-of-week party. To make the bloggers' coverage of events and shows even more visible, Tumblr will host a real-time feed of their content at Tumblr.com/nyfw, mixed in with content from other "media partners."

• By Lauren Sherman
  Jan 5, 2011