For the past month, we're sure that you've heard time and time again about the importance of the September issue. It is one of those fashion truths we hold to be self-evident. But what does that really mean, and why? Yes, it's the month which produces magazines that can be used as semi-violent weapons, where ads skyrocket and page numbers are reported on covers like baseball stats, but the truth is that the content of those magazine hold what editors consider to be the best of the upcoming fall season.
For this reason, we decided to put the September issue under a microscope. We've scoured dozens of issues from around the world, and now it's time to take a look at which designers, photographers and models were sought after for the most important issue of the year.
Most Featured Garment: Prada paillette dress Prada paillettes are the new Prada bananas, it would seem. This comes as no surprise considering almost every major fashion magazine featured some version of the dress this September. No other garment really stood a chance.
Most September Covers: Louis Vuitton When browsing through roughly 215 September covers that we've collected, it quickly became clear that Louis Vuitton ready-to-wear saw the most face time. Those hats certainly do make a statement. Gucci trailed very closely, but they received their own title...
Most Popular Cover Look: Yellow and black silk chiffon Gucci gown Gucci's final floral dresses from fall were very popular, and this lovely yellow and black sheer dress showed up on five covers in one month! That's a lot considering few garments show up on five covers during an entire season.
Most Prolific Photographer: Mario Testino Mario Testino had the honor of photographing covers for Vogue US, UK, Paris, Vanity Fair, V and Allure. In fact, Testino photographed all the major fashion stories in both Allure and V. His collaboration with both magazines even led to his name being feautured on both covers, an unusual feat for any photographer.
Most Featured Model: Aymeline Valade Last but not least, this 26 year-old French stunner has been one busy bee this September. In case you're interested in seeing any of her work this month, just pick up a copy of one of the following: Numero France, Vogue Italia, Harper's Bazaar US, Dazed & Confused, Russh, W, Interview or V. Very impressive.