Before we even got inside the tents we knew we were at a Hervé Léger show from the bevy of ladies sporting the label's signature skintight dresses--probably not the most appropriate attire in the daytime, but then again, it's hard to tell during Fashion Week. Actually, we've never seen more Hervé Léger dresses in the daytime before since...well, ever.
But there's a reason so many attendees (non-industry, it should be said) showed up wearing the label's duds--something, much more rare than say, at a Proenza Schouler show. Hervé Léger has stumbled on a formula that works, or should we say, a formula that sells--and the label, designed by Max and Lubov Azria, has never strayed far from it, producing season after season of skintight bandage dresses.
Season after season, designers Max and Lubov Azria find themselves faced with the challenge of updating those iconic Hever Leger bandage dresses without straying too far from the brand (and upsetting those die-hard Herve Leger fangirls). In February, we saw the Herve Leger girl gain street smarts. This time around, she's got a sporty vibe--as influenced by Lubov Azria, herself. "I've been training for a marathon happening in April so this was a natural fit for me," she told us backstage.