The Kate Middleton effect could bring another beloved UK high-street retailer to the U.S.
As you've probably heard, Kate Middleton went shopping at Topshop on Monday and it was a really big deal. As WWD hilariously points out, there is "another Kate in Sir Philip Green’s world." And Middleton, like Moss, will likely do great things for his business, as Middleton is wont to do.
The Duchess of Cambridge has increased sales for a number of brands--especially the off-the-rack, more affordable ones. One example is another U.K.-based high street store, Whistles, which she wore in her official engagement photo. Since then, Whistles' sales for the 2010-11 fiscal year reportedly rose 13% to $60.9 million and they've opened four new stores and two concessions and four more will have opened by Christmas. The next logical step for the brand is international growth and according to WWD, Whistles is looking to join our steadily expanding roster of Europe-based high street stores. Yay!
We heart Whistles and we're going to assume New York will be their first stop. It's a tad more expensive than Topshop and we're a little nervous to see if the prices increase in the transition the way Topshop's did. But, hey, no shipping! To understand why we love them, check out Suzie Bird in their fall collection here.
It's not the first instance of Kate Middleton increasing U.S. awareness of an international brand and it surely won't be the last.