Beloved spa beauty brand Bliss is 15 years old this year. (That's about the same age as Tavi, in case you were wondering.) Marcia Kilgore founded the brand back in 1996, and essentially changed the way we think about the spa experience forever. Although Kilgore sold Bliss back in 1999 (it's been owned by LVMH, Starwood Hotels and Resorts, and was acquired by Steiner Leisure last year), the brand has thrived and managed to keep its image as one of the coolest, most non-intimidating spas out there.
Times have changed drastically since 1996 (for example, Friends was on the air and Botulinim toxin was still something that could kill you), and while the Bliss girl character and her cleverly-named products are still *ahem* blissfully familiar, a lot has changed in the industry. We had an email chat with Wendy Allred, Bliss' Director of Training & Education, about the brand, how things have changed in the spa world in the last 15 years, and the must-follow skin care advice she has for women of all ages.
What were the most popular spa treatments when Bliss launched 15 years ago? Triple oxygen facials! Bliss Spa was the first to introduce oxygen into our facials. This has been our signature treatment since the beginning and still our most popular treatment. [They've done over 175,000 of them.]
How has skin care improved or changed over the last 15 years? We now have more advanced ingredient technologies. Not just focusing on vitamins, but a broader range of ingredients like hormonal therapy, stem cell technologies, and tri-peptides. Also, the guest is looking for more multi-functional products--for example something that addresses fine lines, wrinkles, sagging and age spots all in one.
Any new trends or customer requests you're noticing? The new trends now really involve technology and how it is used for anti-aging and hair removal. Many of our guests are asking about laser hair removal (which we now offer at bliss soho and bliss57) and professional strength spa services like Microdermabrasion for anti-aging.
Bliss' best-selling product of all time? Fatgirlslim--this super-powered cellulite cream has a flab-fighting formula that delivers QuSome(tm) encapsulated caffeine molecules beneath surface cell layers, stimulating lipolysis of unsightly adipose 'padding' into free fatty acid chains.
Who comes up w/the clever product names? Julie Space, Senior Copywriter aka genius!
What's one piece of advice you'd give women about skin care? Eye cream, eye cream, eye cream! The eye area does not have oil glands so it gets wrinkles faster and this is the first area to show your age. Eye cream is the most important thing to do morning and night to keep your entire face looking younger.
(If you live in New York, check out Sephora's Flatiron store on Saturday, October 22 or its SoHo store on Saturday, Octover 29 for tons of free Bliss goodies--like mini Triple Oxygen facials, FabuLips treatments, and more.)