PARIS--Some fashion labels, a few French ones among them, have been slow to embrace the digital world as a legitimate and influential voice in the industry. "Online" and "blog" are sometimes dirty, cringe-inducing words around here (though fortunately, that's less and less the case). But, still, how refreshing, that Chloe's new creative director Clare Waight Keller, not only looks at blogs, but says she was inspired by the real girls on street style blogs for her debut collection for the storied French house.
"For me Chloe is about what's real, what's now and it was about really capturing the spirit of how women dress today," she told us after the show. "Actually, I looked at a lot of blogs [because] those are cool girls, out there, right now, wearing clothes. It's really inspiring to see how women put things together--it gave me a sense of what I should try to achieve in this show."
To that end she showed easy breezy dresses and separates in lighter than air pleated chiffons done in vertical stripes in a palette of cream, camel, brown, dusty rose and aqua. Pants and skirts sat boyishly low on the hips with wide belts, while blouses were a bit loose and boxy. That sexy, Chloe femininity was inserted by way of thigh high slits on dresses. Girly touches were added in floral prints on white button downs and shorts. Alexa Chung was a perfect poster-girl for the collection in the front row (though you might need her body to pull some of this stuff off). "There's nothing uptight, nothing too structured," Waight Keller said. Except, of course, the all important bags--I can see the pouchette clutch with the thick, wide strap becoming an It-bag instantly.
It's a solid, if safe, start for Waight Keller. But who can blame her for the first go round. We're excited to see what she does next season.
P.S. A big THANK YOU to KCD for taking the roof off of the Espace Ephemere in the Tuilieries so we didn't sweat through our clothes, yet again :)
**All photos: Imaxtree