We never knew Azerbaijan--that small country wedged between Russia, Turkey and Iran--was a fashion and luxury hub, but apparently it is. And Condé Nast thinks it’s ready for its close-up.
Called Baku (which is the capital of Azerbaijan), the new English-language glossy launches this month as a quarterly publication, the Telegraph reports. Baku has been around since 2007 in a Russian-language edition, but is being re-launched internationally.
So wondering what makes Azerbaijan a hot spot? Baku scored an interview with Tom Ford, for one. He’s anointing the region with a womenswear flagship there, and apparently the guys of Baku already love his menswear. The Telegraph calls Baku the “Dubai of the Caspian region” and Ford thinks "the Azerbaijani people have a vibrant cultural heritage and deep appreciation of luxury.” (And obvi at least some of them must have some money.)
There’s a Borat connection, too. Kazakhstan is a neighbor of Azerbaijan, and the president of Azerbaijan, Ilham Aliyeva, actually appeared in Borat as the president of Kazakhstan. And Aliyeva’s daughter, Leyla, is the editor-in-chief of the new glossy.
Viva Azerbaijan! Now we just need to figure out how to pronounce it.