Last night, we stopped by Macy's Herald Square to celebrate the launch of Giambattista Valli for Macy's, the latest in the department store's string of high-profile designer collaborations. Yes, the ultra-feminine, cocktail dress-filled collection is now available to buy in stores and online.
The launch event in Macy's Impulse section was quite a scene. It began with a brief speech from Macy's President and CEO Terry Lundgren followed by a photo op with Giambattista himself, flanked by Giambattista for Macy's-clad models Jessica Stam, Chanel Iman and Hanaa Ben Abdesslem. All of this was surrounded by curious cluster of Macy's shoppers wondering what was going on.
It's been a big year for Giambattista, having launched this Macy's collab as well as his first ever couture collection within a few months of each other. "I think it was the right moment to do haute couture and do this line. It's collector, easy pieces," the designer told us. Though the collections are on opposite ends of the spectrum in price and accessibility, Valli said he approached them in the same way. "It's an identical approach. Everything has to be very special and very unique, even if you do the most affordable thing it has to be special and unique. You must have the essence of your style, your idea, your dream that you want to share with people."
Still, there were some challenging aspects. "The biggest challenge was getting that kind of precious and beauty that you have in couture, but on the other side, it was very fun to do it in a way that's very [accessible]." His precious, beautiful clothes have become known for attracting a wide range of celebrity fans. Olivia Palermo, a fixture in his front rows, and Leigh Lezark both made appearances at last night's event. He wouldn't tell me who his favorite celebrities are to dress, but said he designs for "girls that are very independent in their own style, girls that have very strong personality, girls that can make it very personal."
So, would he do a lower-priced collaboration like this again? "It depends on the mood of the moment. At that moment, I was feeling it was good and i did it." If not, we still have what will surely be another gorgeous couture collection to look forward to.