90-year-old style icon Iris Apfel (is there anyone else more deserving of the title?) is known for the more-is-more way in which she wears her famed accessories--giant necklaces layered over each other, bangles stacked up her arms, and then why not add a sparkly rhinestone broach? And don't forget those signature oversize glasses.
So it made sense when Apfel made a foray into designing her own accessories--first with HSN last year, then a collaboration with Alexis Bittar, and most recently she's collaborated with YOOX.com on a series of collections that will be available on October 24. There's the main ready-to-wear collection which is comprised of chunky resin necklaces and bangles and priced reasonably from $45 to $525; the limited edition collection of high-end pieces that make liberal use of rhinestones at prices ranging from $1195 to $2800; and finally, there's the personal collection which is comprised of actual pieces that Apfel herself has worn and loved over the years, which will retail for between $695 and $3500. When asked about selling her own jewelry, Apfel told W, "There comes a point when you need space, plus, I could use a few shekels.”
“As a child I watched every day as my very chic ‘maman’ worshipped at the altar of the Accessory," Apfel said in a statement about the collection. "Like a shaman stylist, she worked her magic, transforming her workaday black dress into a smashing cocktail outfit. Her talismans were shoes and scarves, bags and belts, but most important was her costume jewelry collection…her bits and baubles, bangles and beads. Slowly, I began to appreciate their powers of transformation, their ability to evoke a mood and express an individual personality, to make a statement about the wearer.”
And now you too can make a statement, with Apfel's own jewelry. Here's what she's selling from her own collection on Yoox.com. C'mon, buy a piece and give the legend some shekels.