The fashionably flamboyant and legendary Aerosmith frontman (or American Idol judge who is not Jennifer Lopez to those born after 1990) Steven Tyler kicked off the launch of the exclusive-to-Macy’s Andrew Charles line this past Friday, with an appearance for roughly 300 avid fans at the Herald Square flagship. Tyler serves as the muse for the Andy Hilfiger-designed Macy’s exclusive men’s and women’s wear Andrew Charles line, as well as the aptly-named "Rock Scarf" collection. Considering the frontman’s penchant for wearing the flowy neckpieces on his person and tying multiples onto his mic stand, Rock Scarf is pretty much a no-brainer. Tyler also stars with his 22-year old daughter Chelsea in the ad campaign. We caught up with the man of the hour--wearing enough bracelets on each forearm to be the life of a Man Repeller-approved Arm Party and sporting DIY nail art (i.e., hand-drawn black vertical Sharpie-lines on each nail)--to get his take on music-meets-fashion. “I’m androgynous,” declares the “Dude Looks Like a Lady” singer. “I’ve just got more female energy. I like that flowing and nurturing and I’m a songwriter, so I’m into form and fashion and how it all goes together. Always have been, so it’s just perfect.” Not quite sure if he’d consider wearing a Versace pencil skirt to meet the Queen of England, but we did hear this rumor about him gleaning wardrobe ideas from daughter Liv Tyler’s designer-filled closet. “What happened was, I was living at Liv’s apartment for a month working on the book two Decembers ago,” Tyler explains. “I went through her closet and I found this crazy shirt. Loved it, put it on, wore it for a month. And then I found out the front was supposed to be the back, but who cares! It was Liv’s shirt and it looks great.” By the way, this whole time, we were totally digging Tyler’s engagingly stream-of-consciousness way of answering questions and at times head-scratchingly hilarious one-liners. For example, when one reporter asked him if he ever experienced bullying, he answered, “I got it...big-lipuanian….Lithuanian. I don’t even know what these words mean”. Or speaking metaphorically about embracing your own unique style: “So that freaky guy’s the one that came up with the gig chip, the mega-gig chip, you know…” Huh. But, back to the Andrew Charles line, which is available in the Impulse department at 100 select Macy’s locations (and for a short time at the RIFF pop-up shop in the old CBGB location at 313 Bowery in New York). The line is comprised of 70s-reminiscent rock ‘n’ roll imagery all at affordable price points. We saw macro-lace mini skirts, boho-paisley peasant tops, vintage-y graphic tees and tanks, faux fur leopard print coats, and moto-jackets for the ladies. For men, the line features just as much leopard print in the form of lean-fitting button down shirts, bell-bottomed denim and python printed pants, rugged cropped vests, and, yes, sparkly long overcoats. “The music forces me to move onstage and dance,” Tyler says in discussing how his performing style preferences influenced Andrew Charles. “What am I going to do? Stand there and dance in a t-shirt and jeans? I like this. I love long hair. It’s just a thing. To me, they go together. It’s not that it doesn’t work. The Boss clearly does it himself his own way, but I like that fashion. And I think that needs to be brought back. A little bit of a little more passion in dress and fun.”
Steven Tyler Is the Face and "Inspiration" For New Macy's Line Featuring "Rock Scarves"
Steven Tyler is enjoying his umpteenth resurgence as a pop culture commodity right now with his popular stint as a judge on American Idol. A long-time style icon, and still proving he has a good eye--he was an early adopter of the hair feather extension, after all--Steven Tyler is the inspiration for a new contemporary clothing line called Andrew Charles. The line will be exclusive to Macy's, and will be sold in the store's Impulse department. Andrew Charles is the brain child of Andy Hilfiger, brother of Tommy (who isn't involved in this endeavor). The Hilfigers are well-documented supporters of the music industry, and Andy told WWD, "I grew up on Aerosmith and Steven Tyler. I've always loved his music and his style." Andy was involved in J.Lo's Sweetface line, so the blurring of music and fashion is familiar to him.