Back in April, we reported that Style.com would be launching a print magazine in the near future and now, here it is.
The New York Times reports that the glossy magazine will hit newsstands next week and will go by the name of Style.com/Print. Besides its awkward title, which the Times' Eric Wilson calls "puzzling" and the slightly befuddling concept to begin with (how would clicking through endless runway shows translate into print?), the new magazine actually sounds pretty interesting. The mag will distill Spring 2012 shows, which wrapped just a few weeks ago, at the fast pace of the internet with the glossy visuals of a print mag. Content ranges from Twitter messages and Tommy Ton's street style snaps to essays on Alexander McQueen, Proenza Schouler and an interview with Azzedine Alaïa. Other highlights include a photo essay following cover star Lindsey Wixson, plus a break down of the top 10 collections and trends from the shows.
Our favorite part so far though, is Wixson's adorable typical-teenaged-girl chatter inscribed on the cover: "The night after the shoot I had like blue hair in finger waves and I went to meet Marilyn at Nobu and when I walked in they thought I was Charlize Theron. Oh and I also did go-sees for Calvin Klein. I showed up and the guy was like what have you been modeling for a minute? And I was like yeah." Aw. (Eric Wilson hilariously notes that the quote "suggests she will never be known as the Joan Didion of her trade."
According to a press release on Style.com, the idea was to "uncover the most intriguing people, places, and clothes of the season, [and] chart the highs and lows, the triumphs and setbacks, the public and private moments on the journey from New York to Paris, catwalk to sidewalk, backstage to after-party." Wilson calls it "a surprisingly effective product, one that reads with a swiftness that is not unlike the experience of clicking through multiple screens at a time. The first 100 pages can be read in five minutes."
But the quality content comes with a hefty price tag: Style.com/Print will retail for $14.99 on newsstands, over double Vogue's price point. (You can order it now for only $4.99 plus shipping on Style.com). Though it sounds like it might be worth it. Will you be buying this issue?