Former Russian Vogue editrix Aliona Doletskaya was once rumored to be replacing Anna Wintour at Vogue. After she resigned as EIC of Vogue Russia in July 2010, the fashion world buzzed that she'd replace her comrade Dasha Zhukova at POP. Well, neither of those things turned out to be true, but Doletskaya has resurfaced in the world of glossies. She's the international editor of Interview's first two international editions: Interview Russia and Interview Germany.
Doletskaya has big plans for the first international editions of Warhol's famed magazine--which include bringing on supermodel Naomi Campbell (she's also the girlfriend of publisher Vladislav Doronin) as editor at large.
We asked her about her vision for the magazine, her thoughts on celebrity, and whether she'll be bringing any Vogue to Interview.
1. How will you interpret Warhol's legacy? We want to translate the drive, the bliss, and the sophistication of Andy's approach to documenting creative people. They may be mega famous or merry nobodies. Most importantly, they have to have something interesting to say.
2. How will your experience at Vogue influence your editorial direction? Interview is a completely different media project than Vogue. The editorial direction is based on the much broader and democratic and provocative approach to creative gangs in fashion, cinema, music and literature. My previous job goal was to the creation of a fashion bible in Russia. Interview is also a luxury project but our goal is to get the right pulse and the zeitgeist of creative life today--and then to really capture the voice of brilliant young minds of young Russian and German people. Trust me, there are many of them!
3. What made you decide to bring on Naomi Campbell as an editor? What will she bring to the magazines? Naomi was instrumental in making Interview Russia and Germany happen. She was our fairy! We also worked together a lot during my Vogue days and became friends. She was even Vogue's guest editor last year. But now we have the luxury of not only having her in Moscow, but also having her on the masthead. And she has ambitious plans for her column.
4. Did you always want to stay in magazines/publishing after Vogue? I had other plans in the pipeline but found it too tempting to resist this challenge of bringing Interview magazine to life in two of the most exciting cities in the world right now: Berlin and Moscow. But it's been such an adventurous and inspiring year that I guess my crazy plans and trips could wait.
5. What made you decide to take on this job? (You were rumored to be going to POP, and, of course, to American Vogue a few years back.) Why are you excited about it? The above were your usual rumors and fantasies (surprise, surprise). Interview for me is a true passion project. You'll understand why if you spend a few weeks with those wondrous archives.
6. What are your thoughts about the breakneck, ever-increasing speed of fashion and media? How will Interview keep up? I love this pace and I hope it will be stimulating for everyone working in media. It makes things more relevant and more present. As in fashion, some speedgrowing digital projects will survive, some will perish, some will change everything. But in any case, these fast changes will make us all less complacent and less arrogant. We are currently working on both websites in Russia and Germany which I love and hope to come up with a few never before seen surprises.
7. What are your dream interview pairings? Not telling! I love turning my dreams into reality.
8. What are your thoughts on celebrity? Since Andy, tabloid times have evolved a lot. He was a visionary and predicted most of what is happening now, especially about celebrities who are only famous for being famous or for random porn tapes.
Celebrity, I believe, is a tired label. In fact, real stars--like Meryl Streep, Leonardo DiCaprio, Clint Eastwood, Julia Roberts, Sean Penn--are reluctant to be treated as 'celebs.' They spend money and time to protect their privacy and professional lives. These people prefer quality media exposure rather than appearing on every other weekly cover. Why? Because true stars are seldom these days. They have the luxury to choose who to speak to and who to avoid, even if blogs have free reign.
9. Do you watch reality TV? Read gossip? Reality TV is not my cup of tea. But like Andy, I love gossip especially when it comes in joyfully crazy portions.