On Wednesday night, I set foot in one of the most jealousy-inducing Manhattan lofts ever for an intimate soirée to celebrate the launch of Alice Temperley's book True British: Alice Temperley (Rizzoli New York, 2011) and the 10 year anniversary of her label, Temperley London. Alice and friends/well-wishers like Padma Lakshmi, Derek Blasberg and Hamish Bowles were in attendance.
While a video of a hand flipping the pages of Alice's book was projected onto a screen, we got a chance to chat with the designer about new projects and Pippa Middleton, who, as you might remember, attended only one show during London Fashion Week and that was Temperley. Even though we knew Pippa was a fan of the brand, we figured getting her to attend only your show must have taken some sort of PR magic. In fact, it was the easiest thing in the world.
Alice explained in a blasé tone: "She was in the store and I was finding her something for something and I just said, 'We’ve got a show on Sunday, do you wanna come?' and she was like, 'Yeah,' so I said, 'Cool, see you on Sunday.'" Alice thought it was nice that she came but didn't care all that much. "I had no idea how much interest that would cause, I mean I don't get it. I’m not fazed by any of that stuff...like if I was really excited about that, that would be so wrong to what my genetic makeup is. I’m not very excited by things like that; I love her as an individual and it’s lovely she comes to the show, but to try and think anything above that would be very strange."
Though Alice hasn't succumbed to Middleton Mania, she is excited about her upcoming projects and collaborations, one of which sounds pretty big. There's her recently-announced collaboration with Filofax on an organizer, which she says is "the most amazing object you can carry around with you." She also has a "more commercial project" that she's very excited about but can't announce. She then said that it's "for" something, but she couldn't tell us what it was for, so our best guess is a collaboration with a mass retailer (she's already done Target) or something along those lines... We'll keep you posted!