Canadian retailer Aritizia has been at its new home in Soho for about five months now and seems to be doing well, putting out cute, affordable, current clothes with consistency. The brand's spring 2012 collection was unveiled yesterday and it doesn't disappoint.
The collection is full of cute, easy, wearable pieces that are on trend but not obnoxiously so. In fact, there are a lot of chic, simple classic pieces like button-downs, blazers, simple trousers and a great trench that, given the retailer's focus on quality, will likely stand the test of a decent amount of time. There are also tons of pretty, feminine dresses in pastels and washed out colors as well as ethereal fabrics like silk georgette, crepe de chine, organza and silk charmeuse. Click through for a preview!