The new Marc Jacobs spring 2012 collection may not get much play in upcoming fashion glossies, because someone stole the whole damn thing. According to the Telegraph, the company sent the following email to editors ahead of a planned UK press day:
"Dear all: The Marc Jacobs PR team is sorry to inform you that our press day tomorrow in the Marc Jacobs store is cancelled, due to the theft of the spring/summer 2012 collections during its transfer from Paris."
Um, what? How does an entire collection get stolen? There were 46 looks in his show, and somehow they all got swiped. Obviously these were samples meant for press and probably editorial shoots, and we have to assume that the collection is already in production. We can only guess (fear) that the collection was stolen for the purpose of ripping it off, because it’s going to be hard to sell it on the black market without drawing a lot of attention. We're completely horrified by this fashion heist. Also, still, WTF.
Update: The WSJ's Heard on the Runway blog is reporting the following:
Officials at Marc Jacobs declined comment but a person familiar with the situation told Heard on the Runway that it’s untrue that the entire collection was stolen. The runway looks are here in New York, this person said.
So it's still unclear what exactly was stolen. We'll update as we know more.
Update #2: WWD is reporting that "it is understood that thieves made off with some ready-to-wear and accessories, but not the entire assortment from Jacobs’ various collections, which include his main line Marc by Marc Jacobs. Jacobs is said to have duplicates for many of the looks."