Would You Smear Yogurt All Over Your Face in the Name of Beauty? Now You Can With New Skin Care Line Dairyface - Fashionista

Would You Smear Yogurt All Over Your Face in the Name of Beauty? Now You Can With New Skin Care Line Dairyface

So there's a coffee-based skin care line out there (Barista Bath and Body) and even a bacon fragrance (Bacōn by Fargginay). You can now complete your faux-breakfast skin care regimen with a new line of yogurt-based products called...Dairyface. Dairyface contains all food grade ingredients (including high fat yogurt) and is so fresh that it has to remain refrigerated or it will spoil. When we first read about this skin care line in WWD earlier this week, smearing yogurt all over our faces at first sounded slightly gross, but after thinking about it, maybe it makes sense. Cleopatra supposedly took milk baths, right? We decided to seek out the founder of Dairyface to get the, ahem, scoop.
Author:
Publish date:
Image Title1

So there's a coffee-based skin care line out there (

Image Title2

She consulted with cosmetic chemists and a Nobel Prize-winning researcher, and Dairyface was born. Lactic acid, which is found in milk, is an alpha hydroxy acid (AHA); AHA's are common skin care ingredients. To maintain an AHA's stability, you usually need to add a bunch of preservatives, but Dairyface doesn't have any--hence the need for refrigeration. The other piece is the probiotics (which are "good" bacteria) normally found in yogurt. In addition to the good effects they have on your gut flora, they can also supposedly help your face.

The milk for Dairyface is all sourced from cows in upstate New York which are fed a grass-based diet. Our biggest question for Oksana, however, was about the refrigeration and the various hurdles that presents. She admitted that even though they introduced the product with a "beautifully branded cooler," stores were worried about space. Retailers seem to have overcome that hurdle, because Dairyface will be sold at Eataly, Dean & Deluca and Whole Foods, as well as other retailers. And you can buy it online on their website; they'll get it to you within 48 hours. Oksana feels that "in 5 or 8 or 10 years, every respectable brand will be [marketing] fresh skin care like this."

While she wants to branch into body moisturizers and hair care, Dairyface's signature products are the Nourishing Facial Refreshers, which come in five "flavors." Oksana has recipes for over 40 different versions, but she's holding off on expanding too quickly. She also hopes to launch products featuring sour cream, cottage cheese, and whipping cream. The Nourishing Facial Refreshers will come in a two pack (they look like cartons of Greek yogurt) for $19.

Would you put yogurt all over your face in the name of beauty?

Related Stories

Primary Photo
Beauty

Luxe Skin Care Line Vbeauté, Once Available Only at Bergdorf's, Now Coming to a Drugstore Near You

Luxe skin care brand Vbeauté released a provocative lip gloss ad (at left) a few weeks ago that invited women to "spread those sexy lips" and caused a mini-furor on the internet. But now the posh brand is doing something truly shocking: It's moving down-market. This means Vbeauté is offering the exact same products that used to be at Bergdorf Goodman for, in some cases, less than two thirds of the original price. How is this even possible?

Primary Photo
Beauty

Now You Can Name Your Own Nail Polish Colors

If you've always dreamed of becoming the person who comes up with the pun-y, tongue-in-cheek names for nail polishes, then you're in luck. Custom nail polish brand Pretty Please, which launched about a year ago, allows you to channel your inner Deborah Lippmann. We caught up with founder Sara Ricklen to get the full scoop.

Primary Photo
Beauty

Prep Your Skin for Winter With These DIY Facial and Body Scrub Recipes from Caudalie's Founder, Mathilde Thomas

While we've been in denial about summer being over, it is. It really is. Now's the time to get your skin ready for--big sigh--winter. While pros generally recommend that you tweak your skin care when the seasons change, a facial is also a great way to combat damage from summer and to prep for the upcoming onslaught of winter. We asked Mathilde Thomas, the founder of one of our fave skin care lines and owner of the uber-luxurious Caudalie Vinotherapie Spa at the Plaza here in New York City, to give us some DIY options for home. Because we can't all run over to the Plaza for a fancy facial or body treatment, can we? So read on for two of Mathilde's recipes--one to fix the mean things you did to your skin over the summer and one to moisturize your whole body once it gets drier and chillier out there:

Primary Photo
Beauty

Ayla, the Shopping Site Devoted to Natural Skin Care, Launches

Does the world need another beauty e-commerce site? Dara Kennedy, a Harvard MBA and full-on skin care junkie, thinks so. Dara worked in beauty for a good chunk of her career before becoming an entrepreneur. She worked at Interbrand, was on the founding team of Living Proof, helped Marcia Kilgore launch Soap & Glory Cosmetics, and launched four product lines for Elizabeth Arden. So she knows the market well. Her site, Ayla, will have a soft launch this Monday, February 7. The focus is entirely skin care. Dara is a certified yoga instructor and passionate about natural products. However, she also puts efficacy high on the priority list. “Sometimes the naturals work and sometimes they don’t,” she told me. Therefore, you’ll find naturals and organics next to clinical formulas that are still safe. At launch, the site will offer Luzern, Peter Thomas Roth, Naturopathica, and the UK’s The Organic Pharmacy--which is an online exclusive for Ayla and quite a coup for the site--among others.