On the left is a Spring 2011 ad campaign for David Yurman featuring a bed-headed Kate Moss sultrily lifting her fingers to her mouth to show off the jeweler's rings. On the right is an ad campaign for the supermodel's line for Fred showing a bed-headed Kate Moss sultrily lifting her fingers to her mouth to show off the jeweler's rings. Uh oh.
And the similarities don't end there. Kate Moss' Fred campaign features a number of photos that seem to crib directly from the model's Peter Lindbergh-shot campaign for Yurman last year (check out the other comparison shots below--the similarities are glaringly obvious).
“The Fred campaign is embarrassingly similar to the one David Yurman ran a year ago," a Yurman rep told Page Six, who first noticed the copy-Kate-ing. “When you are a leader in your category, you get used to people copying you. We are confident consumers know the difference.”