We haven't rolled out of bed early to run to the TV on a Sunday morning since the days of weekend cartoon extravaganzas. But we might make an exception this weekend, because Anna Wintour and Hamish Bowles are going on CBS Sunday Morning to talk 120 years of Vogue, the new (costly) digital archives and Vogue covers. Definitely worth trying to stay hang-over free on Sunday morning, right?
WWD has a few tidbits from Anna's interview with reporter Serena Altschul (yay MTV news alums!). Of her first-ever Vogue cover in 1988, which was an outtake from a non-cover shoot in which she featured a model wearing jeans: "And I remember the printers called us up because they thought we'd made a mistake. Just wanting to check that that actually was the cover...To me, it just said, 'This is something new. This is something different.'"
Speaking of different, Anna is widely credited with the current celebrity-as-cover-model phase we're in--which was different, when she put Madonna on the cover in May 1989. At the time, she caught a lot of flak for it. “I remember getting quite a bit of criticism for my first Madonna cover,” Wintour says in the special. “And you know, ‘She’ll never sell.’ And it was a little bit risky. And it was up something extraordinary, like 40 percent on newsstands. So that was an eye-opener to all of us.” Her final message? Don't always pay attention to market research and "remain true to what you believe in.” That's sound advice.
Will you tune in to see Anna on Sunday morning? We certainly will.