It's that most magical time of the year. No, not the holidays--it's spring ad campaign reveal season! Today's present is Gisele Bundchen for Versace, shot by Mert Alas and Marcus Piggott. No, don't try to adjust your screen; it's supposed to look like that.
Is this Versace's blue period? The ads, which broke in WWD this morning, feature Gisele and a studly Ryan Barrett posing seductively at the edge of a pool in a blue-tinged world, which still manages to look really sunny. Versace is going back to its roots with a nod to Gianni with this one--lots of studs and patterns, continuing the aesthetic that we saw on the label's spring runway and most recently in the Versace for H&M collection. Thoughts on this campaign?