Despite the crisp holiday chill finally landing in New York, it was all about the warm weather days at the Ash flagship in Soho last night. The Italian contemporary shoe brand presented their spring 2012 line at a bash hosted by Kelly Framel of the Glamourai and with festive tunes provided by a smokey-eyed Becka Diamond. For those not quite ready to view shoes they can’t buy yet (the Fall 2011 styles are on sale, if you’re wondering), make-up applications, manis and braid and bang styling were also on tap for partiers. Plus in the spirit of the season, guests were encouraged to bring a toy to donate to Jessica Seinfeld’s Baby Buggy charity.
Even though we’re finally ready to settle into our winter booties, we headed upstairs to the loft area check out Ash’s spring styles. The shoe brand, which opened its Soho flagship in May, is known for its cute and modern styles at relatively affordable price-points--and in the age of the $2000 shoe, that’s much appreciated. Next season's styles ranged from vintage-y and tassled zipper low-heel cowboy booties to skull-embellished gladiator flats. Strappy python sandals, chunky wood-heeled platforms, and neon-hued suede pumps rounded out the offerings.
Overlooking the party scene, Becka Diamond was working the turntables-or laptop-and droppin’ the party beats. Despite her tough glam-punk style, the It-Girl DJ is extremely sweet in person. While Diamond prefers a five or six-inch wedge to wear while spinning, as of late, she's noticed that the girls on the dance-floor aren't quite feeling the same way.
“I’ve been seeing a lot of flats,” Diamond told us. “It’s so weird. For some reason, motorcycle boots or those low Isabel Marant-like booties. I’ve been seeing lots of girls lately in the wedge sneakers, like the Isabel Marant [ones]. I feel like she’s a big trend right now.”
On our way out, we figured we should catch a word with our host, Kelly Framel, who was looking fab in a red White + Warren sweater, leather and feather trimmed Sachin + Babi skirt, a vintage Chanel belt and orange-y red Ash suede pumps. (She just wrapped an editorial shoot for Sachin + Babi and wore a ton of Ash shoes in the spread.) It was kind of hard to pin down the blogger/stylist since the room was packed with her fans and friends who constantly wanted a picture of/with her. Unsurprisingly, the oft-photographed Framel was game for the snaps.
One hot topic in the fashion blogosphere this week is outspoken fashion critic Cathy Horyn’s view that fashion blogs lacking reporting. We thought we’d ask Framel her thoughts on the matter.
“I think that it’s hard to put bloggers into a category,” Framel explained. “In a way, I think ‘bloggers’ is sort of a bad term because there are so many different ways to blog now and there’s so many different types of bloggers. I don’t see myself as being a journalistic blogger the way that Cathy Horyn is a journalist and also a blogger.”
“What I do is very different from what she does,” she continues. “So it’s hard to group everyone in the same category. I come from a perspective where I have a degree in fashion design, I worked as a designer for many years and have been collaborating with companies long before I had a blog, and continue to do so now as a stylist and consultant. So I’m writing from that perspective, not from the perspective of a journalist.”
And with that she was off to greet her guests and strike a pose for more iPhone cams.
Photos: Fawnia Soo Hoo