Last week I ran into Pamela Love at the launch party for her collaboration with Shopstyle, the encyclopedic shopping website. Love is Shopstyle's first designer collaboration ever, and for the occasion she reimagined some of her classic pieces in rose gold and red resin, to be sold at a lower price point (because not everyone can afford $700 cuffs).
I got the chance to speak with Pamela about the collaboration, her CFDA win, and her best memories in her hometown in Florida, and lucky for me, her best friend from high school, Jen, was sitting right beside her to provide some comic relief and insight.
Fashionista: What made you want to collaborate with Shop Style? Pamela Love: For me it was a really great opportunity to reach a wider audience. We tried to keep it at a lower price point, so it was an opportunity to come out with some pieces that would be more accessible. Also, I just love collaborations and projects. It was an opportunity for me to take some of my classic pieces and tweak them a little and make them a little more fun. We took the classic tribal spike cuff, which we usually do in bone or matte resin and we did it in a bright tomato red. It was about being young and fun and affordable, and for me that was a wonderful opportunity.
You just won $100,000 from the CFDA, so what was the first thing you did after finding out? Kissed my fiancé and I gave two of my employees raises, bought a couple new computers for the ofice and signed a lease on a new studio space. So it was great.
Any big plans for your brand in the future? Just to keep making jewelry here in America. We'd like to launch into other product categories, but for now I'm just really trying to perfect what I'm doing. And hopefully grow this brand as much as I can.
Like what other categories? You'll see.
So what inspires your design? Pamela: Jen's ass. No. Jen: My ass looks like a pointy little necklace. [laughs] Pamela: Usually, it's a lot of travel. Looking at jewelry from all over the world and throughout history, or just classic adornment form around the world. Taking that and putting a modern twist on that. I definitely think travel is a huge influence for me. One season it was about Mexico, and one season it was about Native American adornment, and last season it was about Morocco. It's not always about the adornment from those places, sometimes it's about the architecture or the tile work. It's different every season, but always travel.
Where's your favorite place to travel? Pamela: New Mexico. I just love the desert. I love the Southwest. I grew up in South Florida, so I was surrounded by water. So for me, going to a tropical paradise is not as exciting as going to miles and miles and miles of flat hot land with nothing but cacti. I love it. Eff palm trees. Jen: I've seen enough palm trees. Pamela: I was just there last week! I was in Boynton Beach. My mother lives in Boynton now. Jen: My parents are threatening to move there too. And I'm like 'Really?' It's so boring. Pamela: So boring. Jen: Nothing to do. Pamela: You were in Fort Lauderdale? Hollywood? You were texting me to hang out and I was like 'I'm in Boynton and I don't have a car. See you in New York!' I also can't really drive anymore. It's been like 10 years. Jen: You behind the wheel is very scary. Pamela: Shut up.
That's why it's always good to bring a frined to an interview. The truth comes out. So Jen was the prom queen at your high school, what about you? No. Not even close.
What's your fave high school memory together? We didn't even know each other in high school because she was older than me and too cool! But my favorite high school memory would probably be graduating and getting the hell out of there. Moving out of Florida.
Favorite college memory? Hmm... I don't know if I have one. I just loved college. I went to NYU, so everything was a memory. I was in film school, so definitely all the movies I worked on.
And my best friend and I had a little business on the side. We would travel home to South Florida or to New Jersey, and we'd buy tons of vintage clothes, and then we'd clean them up and repackage them and put cute little tags on them. We had a booth at the Chelsea flea market, and we did that every weekend and it was so fun.
SY: That's amazing. I wish you guys were still doing that. PL: Well, she lives in LA now.
Check out Pamela Love's collaboration for Shopstyle.