Prada's campaigns are easily among the most anticipated each season. They make stars of new models and cement the success of established ones. For spring, Steven Meisel shot a cast of six models (Kati Nescher, Meghan Collison, Natasha Poly, Elise Crombez, Ymre Stiekema and Kathryn Kruger) as blond bombshells or femmes noirs at an idealized version of a 1950's American gas station reclining on hot rods. According to the release, "the gas station is cast as a central symbol in this post-modern crossroads of new horizons and economic fulfillment, a stage set where fashion, fantasy and the promise of new discoveries collide." The low angle the campaign is shot from is meant to "emphasize the power and positivism in the campaign and collection message." Miuccia, as always, delivers the right message for the time.
What do you think of the campaign? Does it make you feel optimistic? Click through to see the rest.