The past weeks have seen a flurry of SS12 campaigns come pouring in, from Givenchy's moody beach scenes to Chanel's acrobats. In the mix, we couldn't help but notice a few resounding trends, some stranger than others.
On the more expected side of the spectrum are beachy seascapes and smiling models - typical summertime tropes. But more unusual trends are emerging, like models standing around cars. If the auto industry needs a reboot, maybe they should just get Gisele to stand in front of a Chrysler?
Click through our gallery of trends in the spring 2012 campaigns, so far. With ads still to be released from Stella McCartney, Alexander McQueen, and Céline, there are sure to be some more kooky trends, though maybe none as weird as Helena Bonham-Carter's sickly spots for Marc Jacobs... We'll just have to wait and find out.
Sometimes a girl just wants to go for a drive, or be driven around, though we thought automobile fashion already hit its high mark with Louis Vuitton's fall 2011 ads.
Some models are too cool to even get inside the car - they're just going to loaf around it. I guess driving is what drivers are for.
Look, Fashionista has been known to pay special attention to certain feline members of the pet community, but as these ads prove, dogs are still man's (and fashion's) best friend.
The Bird of Pardise flower is definitely having its moment. First, Riccardo Tisci designs an entire menswear collection around it for Givenchy, then it is the accessory of choice in Maxmara's SS12 campaign. Tomorrow you'll see an H&M collaboration of floral arrangements, and the trend will officially be dead.
The pastel styles that were oh-so-popular on the spring 2012 runways have continued into the ads. Louis Vuitton goes for a pure saccharine moment, complete with ice cream, while Mulberry uses cute backdrops to offset pastel outfits on Frida Gustavsson and Lindsey Wixson.
Italian fashion houses are going back to their roots--like Ancient Roman roots--for spring 2012 ads. Moschino, Valentino, and Dolce & Gabbana all have ads that focus on ancient locations.
Because nothing says summertime like a distant seascape behind two models on a gym horse.
Happy models equals happy customers? It's a plan that brands are willing to try for SS12, with everyone from Tom Ford to Just Cavalli banking on models' toothy grins. Sure, Jac Jagaciak's face in the top right Just Cavalli ad is more terrifying than sexy, but whatever floats your boat.
Stairs provided a semi-architectural backdrop for Jil Sander, Donna Karan, and Dolce & Gabbana's ads. They're really the most economical way to fit the most pretty people into one photo, as demonstrated by Dolce & Gabbana.