We reported a few weeks ago that the Capitol Couture Tumblr (the Lionsgate tumblr devoted to Hunger Games fashion and beauty) had soft launched, and now it's live. Needless to say, we've wasted quite a bit of our morning on it--TOTALLY WORTH IT. In addition to the mesmerizing plot, fashion plays a really big role in the story, and it's looking like it's going to be pretty striking on screen. While still pics have been slowly leaking over the past few weeks, Capitol Couture gives us a bit more information about the labels we'll see in the movie.
In the profile on Effie (yes, this Tumblr is written as if the Hunger Games is real), we learn that Effie dons Alexander McQueen "Gold Faithful" peep-toe booties (at right). Peep-toe booties seem to be really popular in the Capitol this season, if the shoe gallery is any indication--there are shots of a blue patent leather pair, and a black pair, all with sky high heels. Effie "says" in her profile, "The higher the heel the better. I just love love love dropping by the City Circle in my perspex-heeled metallic booties!” Effie may be a bit out of touch with the 99% in the Districts, no?
There's also this intriguing little blurb, with a picture of vintage bird-like Mugler: :"We can’t wait to see who’ll be rocking around town in this MUGLER masterpiece - clearly inspired by the industry and bird life of District 12." Yeah, neither can we!:
The out-there beauty looks are also pretty central to the look of the movie, so obviously we didn't expect to see any boring neutral nails. Capitol Couture gives us its version of a nail tutorial (see below), complete with tips like "Long is in" and "Embellishments are key." Oh and of course there's an ad for China Glaze's collection for the movie.
Click through to see images from the Capitol Couture tumblr, as well as other movie images we scouted.