Get to Know Pinterest: Here Are 10 Fashion Pinners You Should Be Following Right Now

If you haven’t hopped on the Pinterest bandwagon yet, you should get on it, pronto. Founded in March 2010, image-based social networking site Pinterest made waves in the start-up world, garnering over 11 million total weekly views in December 2011 -- a 4000% increase over six months. The site allows users to follow other pinners and re-pin (re-post in Pinterest terminology), “like,” and comment on content that others have posted or pinned. Pinners create boards that fall under categories like Art, DIY & Crafts, Home Decor and Women’s Apparel, modeled after thematic mood boards used by magazines and fashion designers for inspirational and organizational purposes. Users can follow all boards created by a user or select individual boards to follow, filtering out pins that aren’t relevant or don't interest them.
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If you haven’t hopped on the

Bergdorf Goodman (@bergdorfs) The famed department store is one of the first of its genre to join the Pinterest world, and we can’t help but hope that others will follow suit. Showcasing seasonal trends, newly stocked items, must-haves and goods within certain price ranges (see their “If you had $300 to spend…” board), Bergdorf’s boards streamline the online shopping process by giving you a variety of pieces you can’t help but want.

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Are Pinners the New Bloggers? First-Ever Collab Between a Fashion Company and Pinterest User Announced

Image pinning site Pinterest is the new darling in the social media world, and that means brands are trying to figure out how to use it to maximize exposure and ultimately, sales. While many brands already have their own boards on Pinterest, we just got word about a brand tagging (read: paying) a so-called "power pinner" to create boards for them. Calypso St. Barth, purveyor of luxe beachwear, just announced a partnership with Christine Martinez (aka "Chrisem"), who has almost 1 million followers, making her the fourth most popular pinner on the site, according to Mashable. Calypso is claiming it's the first-ever collab of this kind with a Pinterest user, and Mashable concurs.