Remember how Kanye West took to Twitter yesterday to clarify that @DWbyKanye, the handle for his fashion line, was fake? Turns out he was just getting warmed up.
Between the hours of 11 p.m. and 1:30 a.m. (or between 4 a.m. and 6 a.m. in London, where Kanye was tweeting from--giving more credence to the rumor that he has moved there to work on his fashion line), Kanye tweeted over 70 times. I wanted to go to sleep because I had an early meeting the next day but I couldn't because the tweets were hypnotic and unfiltered and absurdly grandiose and philosophical and crazy--which is to say, I couldn't look away.
It's hard to say what any of it was really about. He tweeted about designing a school with Spike Jonze and mentioned something about how we need more people like Steve Jobs and McQueen and then something about the Jetsons (?). His epic ramble mostly seemed to be his way of introducing some new all-encompassing best-on-the-planet design company called DONDA, a name he's really really psyched about.
But before DONDA there was a mini biography of his experience in fashion. Here's what we learned (this is in chronological order):
You guys might think I have some type of backing for my line but I don't.
I did the first fashion show out of my own pocket and used the money I made touring to follow my passion.
I've been working at this for 8 years now ...from the first offers to do urban clothing lines that I turned down...
To begging Bape to do my line and never making any real headway...
To having an office in LA that was shut down after the "MTV" moment along with my tour with GAGA
I moved to Japan for one month after that and designed every night in my room... I had this opportunity to intern at Fendi and was also..
...offered a position to at Versace wich I could not take due to my contract with LV which was for 2 years...
I moved to Rome after I left Japan and worked at Fendi for 4 months under cover ... I was there to give ideas for the men's collection
I snuck to Giuseppe Zanotti Factory still under contract and learned to design woman's shoes for 2 years before my first show in Paris
After doing the first LV collection I was sure I would get a second shot to create but was never given the opportunity
I designed a sneaker called the YEEZY with Nike. I'm "allowed" to design 1 pair of sneakers every 2 years. I have more ideas...
Early 2011 ... I moved to Paris and opened a small design studio... the language barrier was quite difficult...
I still don't have a Paris VAT number to this day... I don't know what a VAT but every time I asked why we didn't have fabrics they said...
.. it was because of the VAT.
In Paris I met many great people in design including the master Azzedine Alaia... Azzedine even came by my studio one day : )))
This was the greatest feeling to stand in his presence in my embarrassingly small Paris studio in a courtyard opposite Collate
I remember being 5 years old picking and my mother taking me with her shopping at the discount fur spots
She said I would always point to the most expensive furs even as a child LOL
It's something about making clothing that always brings me back to that point. For the first 16 or 17 years of my life the only thing...
I knew about my woman's clothing was what my Mom would wear. I guess some critics would joke that I still don't know anything LOL
My Mom would wear blue jeans with a fur and an embellished "Cosby Show" sweater : ) to pick me up from school
... the teachers said I couldn't focus... I used to get kicked out of class for bringing dirty mags and drawing Nikeys in 4th grade
Being a celebrity has afforded me many opportunities but has also boxed me in creatively.
After that he goes off the rails a bit and the real rambling begins. It's definitely worth a read. Oh and he left an email too: contactDONDA@gmail.com. The Twitter-as-autobiographical-confessional is just amazing entertainment.