Skip to main content

Prada's Opening a Museum for 24 Hours

Fashion museum exhibitions are a dime a dozen this year, but some of them have been pretty unconventional--one example being Valentino's virtual museum. And in a way, Prada's latest project is the opposite of that. While Valentino's museum is accessible at any time, forever; Prada, whose creative director has her own Met exhibit coming up, is staging an exhibition in Paris for a very limited time: 24 hours. It's aptly called "24h Museum" and Francesco Vezzoli designed it with AMO, Rem Koolhaas' think tank. So, what we will be in it? Not clothes, it seems.
  • Author:
  • Updated:
    Original:

The museum opens Tuesday, January 24 at the Palais d'Iéna and closes the following day. And don't think you can just wander in at 3am a la Carrie Bradshaw and Aleksandr Petrovsky. The museum is actually only open to the public for a few hours. It opens the evening of the 24th for a private dinner, after which it will turn into a "disco-club," which will be streaming live on the museum's official website, 24hoursmuseum.com. Guests have until 7am to party the night away. That's when the museum opens to the public until noon, and then again from 2 to 4:30. From 6:30 to 8:30, there will be a "closing vernissage" and that's it!

In addition to the live-streamed party, there's another interactive feature, which you can play with right now. It's a Facebook app you can download and create your own personal 24h Museum framed portrait, which involves a brightly-hued frame and a sparkly neon tear on your face. We tried it and so should you. Download it here.

Scroll to Continue

Recommended Articles

Related Stories

Business

24 Minutes at Prada’s “24 h Museum”

As an anthropology and art history student, I’m no stranger to museums—but the “24 h Museum,” presented by Prada and designed by Francesco Vezzoli with AMO, is like nothing I've ever seen before. Actually, it's kind of like the antithesis of the typical museum, constructed to house esteemed objects for an indefinite eternity. This pop-up museum, housed in the Palais d’Iéna, where the Miu Miu Spring/Summer 2012 show was held, challenges not only our notions of classical art, but also our notions of what defines a museum. The central space is a church nave-inspired cage constructed of pink fluorescent lights. Within the “temple” are eleven lit-up statues —creating an effect that is slightly campy and slightly holy at the same time. Vezzoli highlights contemporary divas that represent contrasting visions of femininity, such as Courtney Love (clutching her breasts, natch) and Natalie Portman, and places them—literally—on marble pedestals. Alluding directly to the convergence of religion and culture, Vezzoli places a fluorescent haloed Virgin (fashioned after his own mother) and Child in the center of the space.

By Fashionista
Business

Baz Luhrmann To Direct Film for Met Exhibit Starring Miuccia Prada and Judy Davis as Elsa Schiaparelli

There's an interesting new multi-media twist to the Met's upcoming "Schiaparelli and Prada: Impossible Conversations" exhibit. In addition to the ex

By Dhani Mau
Business

The Met's 'Schiaparelli and Prada: Impossible Conversations' Exhibit

When we first heard about the Met's upcoming exhibit, Schiaparelli and Prada: Impossible Conversations, we were curious to see how the museum would

By Hayley Phelan
Business

UN Backs Woman Suing Prada for Sexual Harassment

Former Prada employee Rina Bovrisse's four-year-long legal battle with Prada Japan over alleged sexual harassment and discrimination has come back into the news recently, when Prada countersued Bovrisse for damaging its image, and a Change.org petition was launched to persuade Prada to drop the countersuit. Now, the United Nations has weighed in.

By Dhani Mau