Behold, the full Victoria's Secret Designer Collection. Wow.
The line, which launched just yesterday, has been flying off the shelves, according to WWD. And we can see why: From unlined lacy bras, to chiffon teddies, the new collection offers a refreshing (and sophisticated) change from Victoria's Secret regular, more playful fare. Don't get us wrong--we love us some neon thongs--but the lacy underthings in their designer collection is stuff we could see actual, grown women we know wearing. But the grown-up sensibility also comes with a grown-up price tag: Bras retail from $98 to $158; undies and garter belts are $38 to $68 and baby dolls and teddies are $158 to $218. The collection will replace the brand's decade-old strategy of carrying high-end brands like Chantelle Thomas in their stores. “We took it in-house because we have a design team that has such a passion for lingerie, and they differentiate Victoria’s Secret from any other brand,” Ed Razek, president and chief marketing officer of Victoria’s Secret, told WWD. We think passion is a fitting descriptor here.
Click through to see the whole collection.